Onkyo Teams With Magnolia Home Theater
Joseph Palenchar -- TWICE, 6/30/2009
Upper Saddle River, N.J. - Onkyo USA will offer its Onkyo-brand A/V receivers and source components for the first time through the Magnolia Home Theater division of Best Buy.
The receivers and components will appear later this year in Magnolia Home Theater stores within Best Buy stores, but not in Best Buy's aisles.
As of March 1, the Best Buy division operated 353 Magnolia Home Theater shops within Best Buy stores and six freestanding Magnolia Audio Video stores, with one more due this year in Chicago. Magnolia's product assortment is different than that of Best Buy stores.
"We have worked diligently to position the brand where the product's performance, capabilities, feature set and uncompromising build quality can be effectively and professionally demonstrated," Onkyo sales director Keith Haas said.
The distribution agreement follows the demise of Circuit City, where Onkyo was previously carried. This is the first time Onkyo has been carried by a Best Buy division in almost two decades, due to a dispute over changes in the retailer's store format.
-
In response to this garbage "We have worked diligently to position the brand where the product's performance, capabilities, feature set and uncompromising build quality can be effectively and professionally demonstrated," Onkyo sales director Keith Haas said.
It is the same people working (if you can find them) staffing both departments. The only difference is there is a wall between the main floor and the Magnolia side... so what are you telling us Keith? The wall has a better chance of selling your product as there is no chance the wall will tell the customer a lie. How about this quote from one of your new "qualified professionals" "gee I don't know, but if you give me a $100 deposit, I can set up for someone that knows about this stuff to come out to your house. The $100 will get applied to your bill if you make a purchase." NOW THAT IS STRONG! THAT IS YOUR NEW PROFESSIONAL SALES FARCE! What will you tell us when we see your toys in Walmart?
"We have worked diligently to position the brand where the product's performance, capabilities, feature set and uncompromising build quality can be effectively and professionally demonstrated," Onkyo sales director Keith Haas said.
aspade is aspade - 2009-6-7 22:30:06 EDT -
How about an update article on when & where whole home digital interface will be available. WHDI is the wireless transmission of cable channels to flat screen TV in a way that eleminates the need to have them connected by cable boxes, etc., by video & wall wires.
Paul McDonald - 2009-30-6 13:09:08 EDT
Magnolia A/V Preparing National Expansion
08/06/2007Magnolia A/V Preparing National Expansion
07/25/2007Best Buy U.S. Store Revenue Up 14%
04/10/2006
