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Circuit City Seeks Customer Feedback Online

By Tedra Meyer -- TWICE, 8/6/2001

RICHMOND, VA. — As part of its new emphasis on customer relations, Circuit City is providing an online survey to gather feedback from customers regarding their in-store shopping experiences.

The survey goes hand in hand with the company's new tagline, "We're with you." The catchphrase reflects president/CEO Alan McCollough's goal of becoming "the customer service leader in CE retailing."

Though Circuit City's online customers have been able to take the surveys for about a year, the benefit has just been extended to the customers of the more than 600 brick & mortar stores. The survey, available at www.cc.bizrate.com, is administered by BizRate.com, a comparison shopping site that serves as a neutral third party. Circuit City is also trying to improve the in-store experience by conducting mystery-shopping trips, exit interviews, focus groups and telephone surveys.

"We're determined to offer a level of customer service that is unmatched by any other national retailer in the consumer electronics industry," McCollough said. "We truly value the opinions of our customers, and now every one of them, whether they visit our stores or our Web site, has a chance to utilize this online feedback tool."

The online survey takes only a few minutes to complete and participants are automatically registered in Circuit City's Customer Satisfaction Sweepstakes, the company said. Drawings, which are planned for October, will include a $10,000 prize, a $5,000 prize, and 10 merchandise cards worth $1,000.

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  I have been shopping with circuit city for a long time and never had a PROBLEM with them until the week
  of good friday when i was told that the TV was not approved to be fixed and was told that by the repairmen tv fixed .Its been 4 weeks now.I keep getting passed off to different people and being told lots of different things. I was told by one guy that my tv was not cost effective to fix and now i would be gettting a new TV. But the date i was going to be called came and went. and then i could not speek to him no more. The next person i had spoken with told me they were now researching the TV to see if it was cost efective.Its like a bad rerun. I am so fed up right now . I feel Nasea whenever i pass by Circuit city.

  
  

  
  Michael J Crasto - 2008-6-4 15:33:00 EDT
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