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FISH Swims Into Flash Format War

By Greg Scoblete -- TWICE, 2/9/2004

BROOMFIELD, COLO. — The Universal Transportable Memory Association (UTMA) revealed the creation of another flash media format called FISH (Flash Internal Semiconductor Hard-drive).

The format is essentially a miniature USB flash drive designed to fit inside electronic devices, according to UTMA. The card is smaller than an SD card and narrower than an xD-Picture Card. It will plug directly into any USB host port like a typical USB flash drive, and uses USB 2.0 connectivity for fast downloads.

To date, the format's backers, and UTMA members, are shrouded in contractual secrecy. According to a UTMA spokesman, at least two flash memory manufacturers are onboard to produce the card — which should be available "soon" in capacities up to 2GB. Card costs will be competitive with current formats.

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