Headphones Advertising Snapshot
Ad placements in United States run-of-press newspaper pages and newspaper inserts, September 2008 through February 2009
Staff -- TWICE, 4/6/2009
Most-Advertised ModelsFebruary
| Rank | Prev. Mo. | Brand | Ad Share | Avg. Net Price |
| 1 | 0 | Jvc | 42.74% | $19.99 |
| 2 | 5 | Sony | 15.75% | $39.99 |
| 3 | 0 | Plantronics | 14.31% | $39.99 |
| 5 | 6 | Sony | 5.73% | $60.35 |
| 6 | 9 | 4kamm | 3.89% | $14.99 |
| 7 | 8 | Bravo View | 3.68% | $19.99 |
| 8 | 0 | Creative Labs | 2.45% | $39.99 |
| 9 | 24 | Bose | 1.43% | 1$79.99 |
| 10 | 24 | Bose | 1.23% | 1$39.99 |
| 10 | 0 | Panasonic | 1.23% | $19.95 |
| 12 | 0 | Audio Source | 0.82% | $14.99 |
| 12 | 13 | Sony | 0.82% | $39.99 |
| 14 | 0 | Maxell | 0.61% | $9.99 |
| 14 | 0 | Sony | 0.61% | $14.99 |
| 16 | 10 | Creative Labs | 0.41% | $187.49 |
| 16 | 0 | Maxell | 0.41% | $7.99 |
| 16 | 0 | Maxell | 0.41% | $7.99 |
| 16 | 0 | Sony | 0.41% | $59.99 |
| 20 | 0 | Audio-Technica | 0.20% | $114.99 |
| 20 | 24 | Audio-Technica | 0.20% | $89.99 |
| 20 | 7 | Bose | 0.20% | $199.95 |
| 20 | 0 | Grado | 0.20% | $69.00 |
| 20 | 24 | iFrogz | 0.20% | $19.99 |
| 20 | 24 | Inland | 0.20% | $7.99 |
Most-Advertised Models
February
| Rank | Prev. Mo. | Brand | Ad Share | Avg. Net Price |
| 1 | 0 | Jvc | 42.74% | $19.99 |
| 2 | 5 | Sony | 15.75% | $39.99 |
| 3 | 0 | Plantronics | 14.31% $39.99 | |
| 5 | 6 | Sony | 5.73% | $60.35 |
| 6 | 9 | 4kamm | 3.89% | $14.99 |
| 7 | 8 | Bravo View | 3.68% | $19.99 |
| 8 | 0 | Creative Labs | 2.45% | $39.99 |
| 9 | 24 | Bose | 1.43% | 1$79.99 |
| 10 | 24 | Bose | 1.23% | 1$39.99 |
| 10 | 0 | Panasonic | 1.23% | $19.95 |
| 12 | 0 | Audio Source | 0.82% | $14.99 |
| 12 | 13 | Sony | 0.82% | $39.99 |
| 14 | 0 | Maxell | 0.61% | $9.99 |
| 14 | 0 | Sony | 0.61% | $14.99 |
| 16 | 10 | Creative Labs | 0.41% | $187.49 |
| 16 | 0 | Maxell | 0.41% | $7.99 |
| 16 | 0 | Maxell | 0.41% | $7.99 |
| 16 | 0 | Sony | 0.41% | $59.99 |
| 20 | 0 | Audio-Technica | 0.20% | $114.99 |
| 20 | 24 | Audio-Technica | 0.20% | $89.99 |
| 20 | 7 | Bose | 0.20% | $199.95 |
| 20 | 0 | Grado | 0.20% | $69.00 |
| 20 | 24 | iFrogz | 0.20% | $19.99 |
| 20 | 24 | Inland | 0.20% | $7.99 |
Most-Advertised Models
6 Months, Ended February
| Rank | Brand & Model | Ad Share |
| 1 | Bose Triport Ae | 6.98% |
| 2 | Sony Mdrnc-40 | 6.84% |
| 3 | Sony Mdrnc-7 | 5.88% |
| 4 | Sony Mdrnc-6 | 5.69% |
| 5 | Samsung Sbh-500 | 4.46% |
| 6 | Bose Triport Oe | 3.57% |
| 7 | Jvc Has-150bn | 3.24% |
| 8 | Plantronics 7973101 | 3.15% |
| 9 | Dynex Dxshfl | 2.96% |
| 10 | Plantronics 7973301 | 2.89% |
| 11 | Sony Mdrv-150 | 2.71% |
| 12 | Sony Drbt-22ik | 2.61% |
| 13 | Sony Mdrif-240rk | 2.01% |
| 14 | Gigaware 43215 | 2.01% |
| 15 | Maxell 966310 | 1.94% |
Most-Advertised Brands
6 Months, Ended February
| Rank | Brand | Ad Share |
| 1 | Sony | 34.61% |
| 2 | Bose | 11.81% |
| 3 | Jvc | 6.09% |
| 4 | Plantronics | 6.07% |
| 5 | Dynex | 4.55% |
| 6 | Sennheiser | 4.50% |
| 7 | Samsung | 4.46% |
| 8 | Gigaware | 3.27% |
| 9 | Maxell | 3.20% |
| 10 | Skullcandy | 3.13% |
| 11 | RadioShack | 2.33% |
| 12 | Creative Labs | 2.10% |
| 13 | Turtle Beach | 1.52% |
| 14 | Rocketfish | 1.52% |
| 15 | Presidian | 1.35% |
| Source: IFR Monitoring (IFR tracks advertised pricing, promotion and product placements by more than 2,000 retailers in the U.S. and Canada. See www.ifrmonitoring.com) © TWICE 2009 | ||
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