LG Adding Two 'Scarlet' LCDs

By Greg Tarr -- TWICE, 8/4/2008

NEW YORK — Along with its Blu-ray player that will feature Netflix streaming service (see p. 1) LG Electronics unveiled the latest additions to its flagship "Scarlet" LCD TVs — a pair of 1.8-inch deep 1080p LCD TVs.

LG showed its 47LG90 1080p LCD TV with TruMotion 120Hz frame-rate processing and LED backlighting. The unit, which ships in September at a $3,499 suggested retail, has a 47-inch screen and uses an array of 1,536 white LEDs. LG's local dimming technology controls the lighting of each individual LED, enabling each to vary between full brightness or full shut off to enable a 1,000,000:1 mega contrast ratio, the company said. The set also features a new teardrop design, blue color accents and a "high-gloss" black finish.

Also introduced was a pair of models from the Scarlet LCD TV design class. The LGX series models are being offered in the 42-inch (available now at a $2,399 suggested retail) and 47-inch (shipping in October at $2,799) screen sizes. Both offer 1080p resolution and 120 Hz TruMotion frame-rate processing. In addition the sets will be LG's thinnest models with integrated tuners to date, measuring 1.8 inches deep. Both also offer the gloss-black front and all-red back cosmetic styling of the Scarlet models.