BSH's Haase To Retire In July
By Alan Wolf -- TWICE, 6/3/2002
Huntington Beach, Calif. — BSH Home Appliances president/CEO Hans-Peter Haase will retire July 1 after 10 months in the job. He will be succeeded by Franz Bosshard, currently president/CEO of BSH China.
Haase, a 36-year-veteran of German parent BSH Bosch und Siemens Hausgerate, succeeded Reinhard Metzger in September. During his short tenure as head of BSH's North American white goods business, he spearheaded a major expansion strategy that includes stepped-up marketing, continued emphasis on product innovation, a new focus on laundry and cooking products and a $200 million investment in operations.
He also oversaw the start of a $154 million factory expansion project in North Carolina, and BSH's entry into the floor care and small appliance markets.
His successor, Franz Bosshard, is credited with building BSH China into a $200 million business, and was praised by Haase as "a strategic thinker and a hands-on manager with exceptional talent."
Haase will return to Germany in July.
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