In-Stat: LCD To Dominate TV Sales By 2011

By Greg Tarr -- TWICE, 8/20/2007

SCOTTSDALE, ARIZ. — LCD will represent almost 75 percent of the worldwide TV market by 2011, according to a market study released to In-Stat.

At the same time, plasma TV was predicted to fade "to less than 15 percent," according to the study that included consumer surveys spanning six countries in three regions — North America (United States and Canada), Asia (Japan and Korea) and Europe (United Kingdom, France and Germany).

"U.S. consumers exhibited reduced interest in HDTVs," stated Michael Inouye, In-Stat analyst. "Respondents most interested in HDTVs fell from 17 percent in 2006, to 13 percent in 2007, while those least interested increased 12 percentage points in 2007 to 65 percent."

The research "Global Digital Television Market — LCD TVs Continue to Lead the Way," covers the worldwide market for digital televisions.

The study also reported that global DTV unit shipments are expected to grow from 68 million in 2006 to more than 144 million by 2011.

Total revenue is expected to grow from $71 billion in 2006, to $76.7 billion in 2011, with pricing pressures expected limit revenue growth.