Tweet

$229 Olevia Blu-ray Player Hits Target

By Greg Tarr -- TWICE, 10/13/2008

Minneapolis – The Olevia brand, last known as a brand of LCD TVs from the financially troubled Syntax Brillian, has re-emerged on a Blu-ray Disc player being sold at an aggressive $229 street retail.

The company now using the brand, Fuse101 Brands America, based here, has licensed the Olevia trademark for Blu-ray Disc players, DVD players, home theater systems, accessories and other components, and has just started selling the Olevia BD-110 exclusively through the full Target stores chain.
The BD-110 is a profile 1.1 (Bonus View capable) player featuring gloss black cabinet styling.
The company said the player will only be sold through Target, but it plans to have additional models, including profile 2.0 (BD Live) capable units, in the future for sale through other accounts.
Fuse101 said it is plans on launching Olevia branded DVD players, home theater sytems and accessories "to compliment the TVs in early 2009."

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Kodak Dumps Digital Hardware

• DirecTV/TiVo DVR Rolls Out Nationwide

• Pentax Adds Optio WG-2, WG-2 GPS Cameras

• Swann Debuts Video Camera Pens

• Olympus Bows OM-D MILC, 2 P&S Cameras

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance