IBM To Handle DTV Coupons
By Greg Tarr -- TWICE, 8/15/2007
Washington D.C. — The Department of Commerce’s National Telecommunications and Information Administration (NTIA) on Wednesday said it has awarded IBM a contract to provide services for the implementation and administration of the nation’s digital-to-analog converter box coupon program.
Under the contract, IBM will provide services in three areas including:
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Consumer education;
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Coupon distribution to consumers and retail store participation; and
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Financial processing to reimburse retailers, to maintain records, and to prevent waste, fraud, and abuse.
The Coupon Program, authorized by the Digital Television Transition and Public Safety Act of 2005, provides for distribution and redemption of coupons that consumers may apply toward the purchase of digital-to-analog converter boxes.
Households using analog televisions will not be able to receive digital broadcasts after Feb. 17, 2009, when analog TV broadcasting is to cease, unless the analog television is connected to a converter box that switches the digital signal to an analog format, or the analog television is connected to cable or satellite service.
The total award of the contact is $119,968,468, which includes $84,990,343 for the base period, and $34,978,125 for the contingent period.
The contract performance will begin immediately, and is scheduled for closeout Sept. 30, 2009, the NTIA said.
“This is a major milestone toward implementing a successful Coupon Program to ensure the switch from analog to digital television is completed smoothly and as planned,” stated NTIA Administrator John Kneuer. “By awarding the contract on schedule, NTIA is preparing to be open for business so consumers may request coupons starting Jan. 1, 2008, as required by law.”
Under the converter box coupon program, U.S. households may request up to two coupons, worth $40 each to be used toward the purchase of eligible digital-to-analog TV converters, between Jan. 1, 2008, and March 31, 2009.
Coupons will be distributed until the initial $990 million allotment for the program has been exhausted.
After this initial phase of the program, NTIA may request an additional $510 million already authorized by Congress. During this “contingent period,” coupons will be available exclusively to households that rely on over-the-air broadcasting as their sole source of television programming.
Commenting on the plan, Jason Oxman, Consumer Electronics Association communications VP said: “We are pleased that the NTIA has successfully taken this critical step in the transition to digital television. Implementing the converter box program and educating consumers about digital-to-analog converter boxes will guarantee all Americans have multiple options to enjoy watching free over-the-air television today, tomorrow and after February 17, 2009.
“CEA is committed to educating consumers, retailers, manufacturers and legislators about the transition to digital television. CEA’s continuous, award-winning efforts include websites, printed collateral and media outreach. CEA currently operates various websites that promote the DTV transition through consumer (www.CEknowhow.com) and retailer education (www.CEknowhow.com). CEA is also a founding member of the DTV Transition Coalition (DTVtransition.org) which works to ensure educational materials reach a broad U.S audience.”
Similarly, Jonathan Collegio, National Association of Broadcasters (NAB) digital television transition unit VP, said “This is an important step in a process that will bring digital television (DTV) to all Americans. The success of the converter box coupon program is critical to upgrading America to digital television. NAB looks forward to working with NTIA and IBM to ensure all Americans continue to have access to free, over-the-air television.”
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IBM is the perfect company to handle this. After all they have great management and they have been around for a while. I hope that companies like Benteractive who seek to empower the low income tv viewers are able to get involved. LG has a solution but if you ask me the best thing to do is make the playstation upgraded to a DTV unit
Peter Benjamin - 2007-21-10 19:21:00 EDT -
Interesting and surprised move! IBM will have the capability to manage the cuopons program logistically but will it have the brains to come up with the smart ways to bring the information out to the ones who is in need? Most needy of the coupons will probably be the ones with lowtech tools and knowledge. So IBMs challenge will be to go from hightech to lowtech with a hightech message..
Lets keep track of how IBM will carry this one out..
Anders Bjers
Blog: dtvbrief.wordpress.com
Anders Bjers - 2007-15-8 19:01:00 EDT
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