Success Story: Garmin StreetPilot c330
By Amy Gilroy -- TWICE, 7/16/2007
The Garmin StreetPilot c330 is one of the longest running hits in the volatile personal navigation device (PND) market, and it's the best seller for the June 2006-May 2007 period, according to The NPD Group.
Introduced in January 2005, the product continues to enjoy broadening distribution despite its 2.5-year age and recently began selling through Linens N Things. It is available at Best Buy, Circuit City, Amazon.com, Wal-Mart and other outlets.
The c330 is considered a benchmark product by analysts and competitors. It was one of the first to include preloaded U.S. maps at less than $1,000, and it launched a simple touchscreen user interface that has since migrated to many of Garmin's other PNDs, including the models in the Nuvi line.
Originally introduced at $899, the c330 now sells at a suggested $349 and can be found on the Internet as low as $249. Features include a 3.5-inch touchscreen, preloaded maps of North America and Puerto Rico, and lithium-ion battery with a seven-hour charge to allow for out-of-the-car route planning.
Because of its touchscreen interface, the unit has no buttons save for an on/off switch and a rotary volume knob.
The system provides automatic route calculation to any destination and turn-by-turn driving instructions delivered visually and, through dual speakers, by voice. Users choose between a three-dimensional navigation view, a "bird's eye" overhead view or a 3D navigation perspective that lets drivers see what's down the road.
Its point-of-interest database features more than 5 million points of interest, including hotels, restaurants, gas stations, ATMs and attractions.
Top 10 Mobile NavigationUnit volume share at retail
June 2006 - May 2007
| 1. Garmin StreetPilot C330 |
| 2. TomTom 1N00181 |
| 3. Garmin Nuvi 350 |
| 4. Garmin StreetPilot C340 |
| 5. Mio C310X |
| 6. Magellan Roadmate 2000 |
| 7. Garmin StreetPilot C550 |
| 8. Garmin Nuvi 660 |
| 9. TomTom GO 910 |
| 10. TomTom GO 510 |
| Source: The NPD Group © TWICE 2007 |
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