Microsoft Names Porter To Head Retail Effort

Redmond, Wash. — Microsoft has appointed David Porter as retail stores VP, stating he will head the software giant's branded retail store effort.

Porter is charged with developing Microsoft's retail rollout, including when and where the stores will open, and he will work with the company's existing retail partners. He will answer to Microsoft COO Kevin Turner.

Last month Microsoft announced it was opening a 20,000-square-foot “experience” at its headquarters, here, housing a complete interactive store environment, from point of service to receiving dock. The company said it opened the center to demonstrate how Microsoft and the retail industry can address rising consumer expectations and competitive pressures during today's challenging economic conditions.

The store's purpose, as stated by Microsoft, is similar — to create a deeper engagement with its customers, enabling Microsoft to learn firsthand about their needs.

Porter came from DreamWorks Animation SKG where he was head of worldwide product distribution. Previously he spent 25 years with Wal-Mart where he was VP and GM of entertainment.