Wal-Mart Enters HD-Radio Business
By Joseph Palenchar -- TWICE, 3/5/2007
Bentonville, Ark. — The nation’s largest retailer put its muscle behind digital HD-Radio technology with today’s launch of an HD-Radio-equipped JVC car CD player in 1,989 Wal-Mart stores in 85 markets.
The launch is backed by a major advertising campaign starting today on radio stations owned by the HD Digital Radio Alliance, which consists of major radio station groups that banded together to accelerate the rollout of HD Radio. Radio spots promoting availability of HD Radio at Wal-Mart include a mix of 15- and 30-second spots in all 85 markets. The spots are part of the alliance’s $250 million marketing campaign announced in December for 2007.
Wal-Mart’s launch includes major in-store support and could propel HD radio “to the tipping point,” the alliance claimed. “Wal-Mart has created a variety of programs and educational tools around HD Radio, leveraging the company’s multiple points of interaction with consumers,” the alliance said.
“We know our customers want mobile HD digital radio products,” said Tim Clark, Wal-Mart’s automotive buyer.
“Wal-Mart brings HD Radio to an incredible new level of reach and power,” said Peter Ferrara, alliance president and CEO. “This underscores that HD Radio is now within easy reach of millions of consumers nationwide.”
More than 1,100 radio stations currently broadcast in HD, and more than 600 offer multicast HD2 multicasts featuring a wide variety of new formats and content, the alliance said.
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“Sirius, XM, and HD: Consumer interest reality checkâ€
“While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse.â€
hear2.com/2007/02/sirius_xm_and_h.html
“What kind of digital radio are listeners searching for?â€
hear2.com/2006/10/what_kind_of_di.html
“HD Radio on the Offenseâ€
“But after an investigation of HD Radio units, the stations playing HD, and the company that owns the technology; and some interviews with the wonks in DC, it looks like HD Radio is a high-level corporate scam, a huge carny shill.â€
eastbayexpress.com/2007-03-07/music/hd-radio-on-the-offense
“RW Opinion: Rethinking AM’s futureâ€
“Making AM-HD work well as a long-term investment is seen as an expensive and risky challenge for most stations and their owners. There is the significant downside of potential new interference to some of their own AM analog listeners as well as listeners of adjacent-channel stations.â€
rwonline.com/pages/s.0044/t.557.html
The FCC has just given away our free airwaves to a few corporate thugs, including iBiquity Digital Corporation. Especially on AM, HD/IBOC causes adjacent-channel interference, which I have confirmed listening to WTWP in Wash., D.C.- the digital sidebands are over-powering on 1490 and 1510 and would clobber any existing stations on those frequencies. Few HD radios have been sold, as consumers have not bought into this farce. This whole setup is just to the advantage of the HD Radio Alliance, as they own most of the 1,200 stations broadcasting in HD - the small mom-and-pop stations have lost coverage and will probably disappear. This FCC sole-source, non-competitive contract award to iBiquity is a total travesty !
Brian G. - 2007-1-4 11:26:00 EDT -
Technically IBOC will never work on AM due to the interference at night. FM wasn't broke so why fix it? Because greedy corporate people found a way to "print money". Here's how it came about. Digital radio from space scared earthly broadcasters into thinking that they also need to offer digital quality transmission. Then along comes the promise of multiple channels of programming when everyone has a digital radio. More channels equal more commercial sales opportunities. What these station owners don't know is that there will be additional licensing charges from the patent holder for every additional channel they broadcast. So, what radio stations will be doing by going with IBOC or HD Radio is force consumers to buy a new receiver. While digital radio may sound better than CD quality, what we really need is better programming on radio stations. My theory is this, given a choice to spend money for an IBOC capable radio to hear the smae radio stations broadcasting the same commercials...or buy an XM or Sirius receiver and get commercial free music, well I'm betting on the latter. So the very thing that is driving corporate radio owners to spend $30,000 plus to upgrade to IBOC, will ultimately drive listeners to Space Radio!





















