NARDA Holds 'Big' Institute

Alan Wolf -- TWICE, 3/22/2004

Lombard, Ill. — The North American Retail Dealers Association (NARDA) and its North American Service Dealers arm (NASD) will hold its annual Institute of Retail and Service Center Management later this week at the Chaminade Executive Conference Center in Santa Cruz, Calif., near Monterey.

The theme of this year's event, which runs March 26-29, is "Think Big! Maximize Your Knowledge and Skills."

The program is designed to help retailers and servicers revitalize merchandising and promotions, boost financial health and cash flow, enhance sales and customer service, revolutionize service operations, and capitalize on leadership and success.

"The ongoing success of a retail or service business depends upon the depth of knowledge and skills available to it," said NARDA chairman Michael Corder of Hod's Home Theater in Waterford, Mich. "What retailers and servicers can learn at this NARDA Institute will help them to think big and lead their organizations to greater success."

According to the not-for-profit group, independent retail owners or managers will learn to "think big" at the Institute by mastering merchandising, controlling finances, achieving sales records and advancing their leadership skills.

Conversely, service center owners or managers will learn to "think big" by identifying the best practices for service management professionals, including managing finances, resolving conflicts and building valuable peer networks, NARDA said.

For more information, e-mail NARDA at nardasvc@narda.com, visit their Web site at www.NARDA.com, or call (800) 621-0298.