Electronics Expo Unveils 7th Store

By John Laposky -- TWICE, 11/15/2007

Union, N.J. — Electronics Expo, the regional New Jersey A/V chain, celebrated the opening of its seventh location with a reception last night for employees, press and its vendors at the store, located on the busy Route 22 retail corridor.

The newest Electronics Expo location boasts innovative glass-walled home theater vignettes that VP Rich Yanitelli said are “less intimidating for customers, and much more manageable for salespeople.”

The 10,000-square-foot location features a 7,700-square-foot selling floor in the style of its sister stores, featuring home theater solutions priced at $1,000 to $150,000 that are displayed in separate vignettes, with an emphasis on home automation, custom installation services, and furniture and home furnishings.

The new store is located just over a mile down the road from the corporate headquarters of Sixth Avenue Electronics, of which Electronics Expo president/CEO Leon Temiz was a former principal. Sixth Avenue is still run by Temiz’s brother Billy, who is the chain’s chairman.

Electronics Expo is a member of the PRO Group.