Detroit, Seattle Lead In HD Sales

By Staff -- TWICE, 10/8/2007

PORT WASHINGTON, N.Y. — Flat-panel TVs are a hit in the greater Detroit and Seattle/Tacoma markets, according to market level tracking results from The NPD Group.

For the three-month period ending in August, Detroit area consumers spent a greater percentage of their CE purchase dollars on LCD TVs than any other market in the country, with $36,030 of every million dollars spent going toward LCD purchases. The hottest plasma market in the country is the greater Seattle/Tacoma market, coming in at $13,337 of every million dollars spent on CE purchases.

Other hot LCD markets include Charlotte, N.C.; New Orleans; the greater Boston area; and Columbus, Ohio.

Plasma rankings after Seattle include Charlotte, Indianapolis, Chicago and Boston. All of these markets have sales rates more than 16 percent higher than the national average.

NPD's data is collected from individual retail locationsof a panel of 60 industry-leadingretailers of consumer electronics,IT, mobile audio and imaging.

NPD reports dollar sales for every million dollars spent in order to normalize comparisons between markets, since larger markets with higher populations will generally have larger absolute volume sales.

For more information, contact The NPD Group at (888) 436-7673.

Fastest-Selling Flat-Panel TV Markets
Based on sales per million dollars of CE sales in the market for the three months ending August 2007

	LCD		Plasma
Detroit, MI	$36,030	Seattle-Tacoma, WA	$13,337
Charlotte, NC/SC	$33,993	Charlotte, NC/SC	$11,417
New Orleans, LA/MS	$33,978	Indianapolis, IN	$11,259
Boston, MA/ NH/VT	$33,203	Chicago, IL /IN	$10,906
Columbus, OH	$32,624	Boston, MA/ NH/VT	$10,833
Charlotte and Boston are among the top five fastest-selling markets for both LCD and plasma. Plasma sales rates are about one-third of LCD. All of the markets shown have sales rates at least 16% higher than the national average. Source: The NPD Group/Retail Tracking Service © TWICE 2007