Samsung Signs Tru2way Cable TV License
By Greg Tarr -- TWICE, 5/6/2008
Louisville, Colorado — Samsung has become the first manufacturer to sign a new license with CableLabs on its Tru2way bi-directional digital CableCARD system for consumer electronics retail products, the companies said Tuesday.
The new streamlined license on the Tru2way host device license agreement provides manufacturers of retail consumer electronics devices with the ability to produce devices that can interface to two-way interactive cable networks. The agreement aligns with the “openness” focus announced at International CES in January, CableLabs said.
Among other terms, the license provides for self-certification and paper certification of retail devices, formal rights of participation by consumer electronics manufacturers in CableLabs processes, approval of new digital outputs via a 4-Studio approach and a Tru2way trademark license.
“The agreement consolidates, clarifies and provides an alternative to the existing CableCARD-host interface license agreement (CHILA), and the OpenCable application platform implementer agreement,” according to a CableLabs statement. “The Tru2way license agreement is available to any consumer electronics manufacturer on a nondiscriminatory basis.”
Tru2way is a national software platform that enables cable’s interactive services to be delivered to two-way plug and play TVs, set-top boxes and other devices. The system also creates a national footprint for the providers of interactive services to develop products that work on cable systems in most U.S. markets.
CableLabs said major cable operators have committed to support the Tru2way platform on systems covering more than 90 million U.S. homes by the end of 2008
“Samsung, as a leader in technology innovation, is a long-time supporter of the cable industry’s technology initiatives,” stated D.J. Oh, Samsung Electronics America president. “Tru2way technology offers a better path, in the spirit of openness, to interactive cable services for consumers. We look forward to continued work with CableLabs and the cable industry to bring to market the best in cable solutions.”
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