Tweet

Ultimate Extends Its Name To Audio King

By Alan Wolf -- TWICE, 9/15/2003

MINNEAPOLIS — Ultimate Electronics is extending its brand to all six Audio King stores in Minneapolis on Sept. 19, nearly completing the changeover of trade names.

Ultimate, which acquired the Minnesota chain in 1997, began the switch last February with the opening of a new store in Rochester, Minn., and will retire the 47-year-old Audio King nameplate permanently with the forthcoming changeover of its St. Cloud location. But Ultimate Electronics president Dave Workman reminded, "We plan to continue Audio King's history of excellence in customer service."

The name change is being communicated via local print, TV, outdoor and direct mail advertising.

In another well-known regional A/V appellation change, Best Buy has updated its Seattle-based Magnolia Hi-Fi brand to Magnolia Audio Video internally and will begin appearing on all new stores.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Nationwide Offering Milo Local Shopping Service

• Nationwide Offering Milo Local Shopping Service

• ITC Finds Evidence Of Predatory Majap Pricing

• hhgregg Q3 Profits Fall 16.5%

• Conn's Q4 Comps Soar 12.1%

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance