Mattel Launching 'Barbie Girls' MP3 Player
By Alan Wolf -- TWICE, 4/27/2007
El Segundo, Calif. — Mattel will introduce a doll-inspired MP3 player this summer based on a line extension of its famous Barbie franchise.
The 4.5-inch Barbie Girls device has 512 MB of onboard memory and an expandable miniSD slot that accepts up to a 2 GB memory card. The unit can play any non-DRM-encrypted MP3 or WMA files, comes loaded with Windows Media Player 11, and has a built-in rechargeable lithium polymer battery that charges via a USB port. Mattel would not indicate the supplier.
The music players, available in three styles, take the form of the company’s new Barbie Girls pre-teen characters, and feature removable faceplates that allow the devices to double as customizable dolls.
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The Barbie Girls Portable MP3 device |
Mattel said the players will hit toy stores and discount chains in July, and will appear within the CE specialty and e-tail channels this fall. The devices will be packaged with adjustable-sized earbuds, a belt clip and a durable storage case, and will sell for about $60 at retail. Accessory packs featuring various fashions, accessories, clip-on “pets” and exclusive content will be sold separately for $10.
The portable music player is one element of a comprehensive Barbie Girls platform that also includes an online virtual world where girls can create a highly personalized avatar, design their own apartment, shop at a virtual mall with "B Bucks," play games, view videos and chat live with other girls. Connecting the MP3 player to a PC unlocks additional mix-and-match permutations, which in total number in the quadrillions, Mattel said.
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My sister bought one for £49.99 in Engalnd at Argos. Dont buy it on ebay because when you enter the code to register it it will be registered on a anther girls one and you will never be able to use it only as an MP3. I dont know where to get the accessories like the jewels and gems. :)
Carmen Princess - 2008-6-1 15:05:00 EST -
there is some placess where b girl dint yet came like taiwanees, india .i dont know where it came in canada or not .i will sugest u by 2 ways 1 go to ebay and by it.some girls dont like to buy there cause it can be second hand of biding.so for them u can go to barbiegirl.com and search it.
how to search it in barbie girls.com????
it is very simple to go
FIRST:click on thing that u cant buy.
then u can see "TELL ME MORE" ,just click on that u can find them online.
amulya - 2007-9-9 01:08:00 EDT -
I am wondering when the barbie girl mp3 player will be available in Australia,where it will be available and a rrp?
Fiona Stephan - 2007-6-9 19:42:00 EDT -
Folks -
Mattel moved the launch back to August (see announcement below). Perhaps it was further delayed by the lead paint recalls. Suggest you contact Mattel directly:
Barbie/Mattel, Inc. General Information
Toll-Free Number
In the U.S.: 800-524-TOYS (800-524-8697) In Canada: 800-665-6288
Consumer Relations: www.service.mattel.com
Highly Anticipated Barbie Girlâ„¢ Device Arrives in Stores This Week
El Segundo, Calif. (August 8, 2007) – Within just three months of its launch, BarbieGirls.com (www.BarbieGirls.com) has become the fastest growing virtual world, touting 4 million registered users to-date and growing by an average of 45,000 girls per day. This week, BarbieGirls.com looks to build on this unprecedented growth with the highly anticipated debut of the Barbie Girl™ device. Rolling into stores now, with a suggested retail price of $59.99, the multi-functional Barbie Girl™ device will be one of the most exciting tech gadgets introduced for girls this year, functioning as a portable music/MP3 player, next generation fashion doll and a "key" to unlock exclusive play features and trillions of character and room combinations on the popular BarbieGirls.com website. The portable, doll-inspired Barbie Girl™ device connects to a girl''s computer via a USB-enabled docking station and allows girls on BarbieGirls.com to adopt pets, such as a puppy, bunny or monkey
Alan Wolf - 2007-23-8 09:35:00 EDT -
Hello. i realy want one of Barbie girls. So can some one tell me were is it.I live in the uk.
laura - 2007-23-8 08:49:00 EDT
