PC Sales Soar To $46B For Top 25
Best Buy, Dell maintain top two positions; mass merchants gain ground
By Colleen Bohen -- TWICE, 6/2/2008
NEW YORK — PC retailers had a significantly better year in 2007, with much of the sales growth coming from mass merchants.
According to the latest TWICE Top 25 PC Retailers Report, prepared with market research partner The Stevenson Company, retail sales for the industry's largest computer retailers rose 15.6 percent last year to $46.07 billion in 2007, while the top 25 in 2006 saw less than 1 percent growth. And while Best Buy and Dell remained No. 1 and 2 in the rankings, most of the growth appears to have been driven by mass merchants like Wal-Mart, which increased its share in the category and moved up to No. 3 on this year's list.
Other companies that saw notable increases within the computer category were Amazon.com, Apple Retail Stores and Staples which saw year-on-year PC sales growth of 108 percent, 94.8 percent and 64.6 percent, respectively.
In addition to providing sales numbers for each of the Top 25, the report also includes information on each company's store count and an update on notable structural changes or strategy adjustments made recently. In addition, it breaks down the different types of retailers included in the report and the percentage of the market that each of those sub-categories represents within the PC realm.
The full report begins on p. 37.
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