The NPD Group's Market Magnifier
By TWICE Staff -- TWICE, 6/16/2008
| Fastest-Selling Digital Single Lens Reflex Camera Markets | |||||||||
| Market Magnifier from The NPD Group | |||||||||
| Based on sales per million dollars of CE sales in the market for the three months ending April 2008 | |||||||||
| DSLR | |||||||||
| 1. Los Angeles | $4,050 | ||||||||
| 2. Minneapolis | $2,904 | ||||||||
| 3. Columbus | $2,841 | ||||||||
| 4. Boston | $2,750 | ||||||||
| 5. Wash. D.C. | $2,666 | ||||||||
|
- The fastest-selling DSLR markets are found scattered throughout the U.S., but they tend to be somewhat more affluent - All sales rates exceed the national average by at least 36% - Photospecialty retailers are important players in this segment |
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| Source: The NPD Group/Market Tracking Service | |||||||||
| NPD market level information enables subscribers to identify the strongest markets and opportunities for improving business. | |||||||||
| Data is collected from individual retail locations of a panel of 70 industry-leading retailers for consumer electronics, information technology, mobile audio, and imaging. | |||||||||
| The aggregation of individual stores provides significant coverage for making confident and insightful decisions. | |||||||||
| To normalize comparisons between markets, market level data looks at category dollar sales for every million dollars in total annual consumer electronic sales in the market. | |||||||||
| Larger markets, those with higher populations, will generally have larger absolute volume sales. | |||||||||
| For more information contact The NPD Group 866-444-1411 or | |||||||||
| http://www.npd.com/lps/corp_store_level/ | |||||||||
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