Tweet

Volkswagen, Audi To Offer Sirius, Exclusively

By Amy Gilroy -- TWICE, 3/17/2006

New York — Sirius Satellite Radio announced that Volkswagen of America and Audi of America will offer Sirius as their exclusive satellite radio partner in the United States through 2012.

Previously Volkswagen and Audi offered a choice of XM Satellite Radio or Sirius. The new exclusive arrangement with Sirius will begin in the 2007 model year, said Sirius.

Volkswagen expects to equip approximately 80 percent of its vehicles with Sirius receivers and will offer three months of complimentary service.

At present, the installation rate of satellite radio in Audi models is approximately 50 percent.

“We decided that the Audi customer demographic fit more closely with the type of content that Sirius provides,” said Wolfgang Hoffmann, Audi product management head. “We believe that Sirius will continue to grow and create programming that our Audi customers will desire.”

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Directed Shows BlackBerry App

• Pioneer, Alpine Debut Pandora Car Radios

• More e-Readers, Vendors Expected

• Mobile DTV Products Debut AT CES

• HD Radio Traffic Gets Market Debut

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Vorsis

  

  Vorsis is a division of Wheatstone Corporation.

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance