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2005 Market Share Reports By Category

By TWICE Staff -- TWICE, 1/5/2006

With the cooperation of The NPD Group, Port Washington, N.Y., TWICE is pleased to present dollar share reports for a variety of consumer electronics categories. All information is based on retail point-of-sale data for the period of January through October 2005 collected by NPD from selected retailers. The data consists of actual sales for these chains on a SKU-by-SKU basis. The report continues on p. 21, p. 24 and p. 28. For more information, visit www.npdtechworld.com.Source: NPD Group ©TWICE 2006

2005 Market Share Reports By Category
RankThrough October 2005
Super Categories
All Categories Total$54,072,944,416
1Hewlett Packard
2Sony
3Apple
4Toshiba
5Panasonic
Top Five Brands36.2%
6Canon
7Samsung
8Compaq
9Epson
10Motorola
Top Ten Brands48.8%
Television Total$8,293,212,734
1Sony
2Samsung
3Panasonic
4Toshiba
5Sharp
Top Five Brands62.1%
6Mitsubishi
7Hitachi
8Magnavox
9Philips
10RCA
Top Ten Brands80.9%
Video Total$2,831,069,654
1Sony
2Panasonic
3Samsung
4JVC
5Toshiba
Top Five Brands57.0%
6Canon
7Polaroid
8Cyberhome
9RCA
10Philips
Top Ten Brands72.8%
Home Audio Total$1,548,931,432
1Sony
2Bose
3Yamaha
4Panasonic
5Onkyo
Top Five Brands52.4%
6Klipsch
7JVC
8Denon
9Polk
10RCA
Top Ten Brands70.0%
Portable Audio Total$2,959,980,501
1Apple
2Sony
3Creative Labs
4DLO
5Griffin Technology
Top Five Brands69.1%
6Iriver
7Olympus
8RCA
9Philips
10Belkin
Top Ten Brands77.1%
Mobile Total$1,632,526,066
1Pioneer
2Alpine
3Kenwood
4Sony
5Delphi
Top Five Brands49.2%
6JVC
7DEI
8Rockford Fosgate
9JL Audio
10Panasonic
Top Ten Brands69.3%
Imaging Total$3,905,148,483
1Canon
2Nikon
3Sony
4Kodak
5Olympus
Top Five Brands78.7%
6FujiFilm
7Polaroid
8Hewlett-Packard
9Konica Minolta
10Pentax
Top Ten Brands92.4%
Telecom Total$3,784,330,313
1Motorola
2Panasonic
3Samsung
4LG Electronics
5Uniden
Top Five Brands52.3%
6Nokia
7Sanyo
8AT&T
9Palm
10General Electric
Top Ten Brands73.2%
Television
Television Total$8,293,212,734
1Sony
2Samsung
3Panasonic
4Toshiba
5Sharp
Top Five Brands62.1%
6Mitsubishi
7Hitachi
8Magnavox
9Philips
10RCA
Top Ten Brands80.9%
Digital Set-Top Decoder Box Total$16,438,033
1JVC
2Samsung
3LG Electronics
4Sony
5Hughes
Top Five Brands88.2%
Direct View Television Total$2,118,467,538
1Sony
2Toshiba
3Samsung
4Panasonic
5Magnavox
Top Five Brands63.4%
6RCA
7Sharp
8Philips
9Sylvania
10JVC
Top Ten Brands87.4%
LCD TV Total$1,350,973,241
1Sharp
2Sony
3Samsung
4Westinghouse
5Panasonic
Top Five Brands68.6%
6Magnavox
7Philips
8LG Electronics
9Polaroid
10Toshiba
Top Ten Brands87.3%
Plasma TV Total$1,386,561,409
1Panasonic
2Pioneer
3Sony
4Samsung
5Philips
Top Five Brands76.9%
6Hitachi
7LG Electronics
8Zenith
9Toshiba
10Fujitsu
Top Ten Brands93.5%
Projection TV Total$2,998,504,962
1Sony
2Samsung
3Mitsubishi
4Hitachi
5Toshiba
Top Five Brands82.3%
6Panasonic
7RCA
8JVC
9Zenith
10Philips
Top Ten Brands97.4%
TV Combinations Total$421,804,456
1Toshiba
2Sylvania
3Panasonic
4Magnavox
5Zenith
Top Five Brands77.5%
6Philips
7Symphonic
8Memorex
9Sansui
10Daewoo
Top Ten Brands84.0%
Home Audio
Home Audio Total$1,548,931,432
1Sony
2Bose
3Yamaha
4Panasonic
5Onkyo
Top Five Brands52.4%
6Klipsch
7JVC
8Denon
9Polk
10RCA
Top Ten Brands70.0%
Cassette Decks Total$8,208,347
1Sony
2Onkyo
3JVC
4Denon
5Yamaha
Top Five Brands96.7%
CD Recorders Total$15,185,054
1Sony
2Denon
3Yamaha
4Philips
5JVC
Top Five Brands94.6%
Home CD Players Total$43,046,845
1Sony
2RCA
3Yamaha
4Denon
5Onkyo
Top Five Brands84.1%
6Pioneer
7JVC
8Marantz
9Tivoli Audio
10Harman Kardon
Top Ten Brands88.8%
Home Speakers Total$416,070,558
1Klipsch
2Bose
3Polk
4Infinity
5JBL
Top Five Brands54.7%
6Definitive
7Sony
8Boston Acoustics
9Velodyne
10Yamaha
Top Ten Brands73.1%
Home Theater Audio Sys Total$520,712,839
1Sony
2Bose
3Panasonic
4Yamaha
5Onkyo
Top Five Brands74.3%
6JVC
7Samsung
8Koss
9LG Electronics
10RCA
Top Ten Brands87.2%
Amplifiers Total$290,726,776
1Yamaha
2Sony
3Denon
4Onkyo
5Pioneer
Top Five Brands83.7%
6Harman Kardon
7Sherwood
8Niles
9B&K
10Marantz
Top Ten Brands91.6%
Shelf Systems Total$235,509,785
1Sony
2Panasonic
3JVC
4RCA
5Sharp
Top Five Brands77.1%
6Philips
7Emerson
8Curtis International
9Audiovox
10GPX
Top Ten Brands88.6%
Video
Video Total$2,831,069,654
1Sony
2Panasonic
3Samsung
4JVC
5Toshiba
Top Five Brands57.0%
6Canon
7Polaroid
8Cyberhome
9RCA
10Philips
Top Ten Brands72.8%
Blank Video Tape Total$135,554,382
1Sony
2Maxell
3JVC
4TDK
5FujiFilm
Top Five Brands85.2%
6Panasonic
7RCA
8Photographic Researc
9Philips
10Canon
Top Ten Brands95.9%
Camcorders Total$917,884,934
1Sony
2Panasonic
3Canon
4JVC
5Samsung
Top Five Brands97.1%
6Hitachi
7Aiptek
8Sharp
9DXG Technology
10Fisher
Top Ten Brands99.9%
Direct Broadcast Satellite Total$117,626,040
1Hughes
2Samsung
3RCA
4JVC
5Pro Brand
Top Five Brands95.4%
6Funai
7Terk Technology
8Philips
9H. H. Scott
10Wistron Newweb
Top Ten Brands99.3%
Hard Drive Recorders Total$50,957,068
1TIVO
2RCA
3Humax Corp.
4Replay Networks
5Sony
Top Five Brands96.9%
Home DVD Total$1,007,876,628
1Sony
2Toshiba
3Samsung
4Panasonic
5Cyberhome
Top Five Brands59.6%
6Sylvania
7JVC
8Philips
9Memorex
10Magnavox
Top Ten Brands76.1%
Portable DVD Total$358,369,214
1Polaroid
2Audiovox
3Cyberhome
4Toshiba
5Samsung
Top Five Brands51.6%
6Panasonic
7Initial
8Mintek
9Magnavox
10Memorex
Top Ten Brands59.6%
Remote Controllers Total$88,110,471
1RCA
2Logitech
3Sony
4Philips
5Universal
Top Five Brands70.5%
6Magnavox
7One For All
8Gemini
9Jasco
10Zenith
Top Ten Brands86.0%
Video Cassette Recorder/PlayerTotal $62,778,155
1Sony
2Panasonic
3JVC
4Sylvania
5Daewoo
Top Five Brands72.2%
6Philips
7Magnavox
8RCA
9Mitsubishi
10Samsung
Top Ten Brands90.6%
Portable Audio
Portable Audio Total$2,959,980,501
1Apple
2Sony
3Creative Labs
4DLO
5Griffin Technology
Top Five Brands69.1%
6Iriver
7Olympus
8RCA
9Philips
10Belkin
Top Ten Brands77.1%
Stereo Headphones Total$229,495,074
1Sony
2Philips
3Koss
4Bose
5Apple
Top Five Brands69.0%
6Sennheiser
7Maxell
8Shure
9RCA
10Acoustic Research
Top Ten Brands76.4%
Personal CD Players Total$192,672,590
1Sony
2Panasonic
3Philips
4GPX
5Memorex
Top Five Brands71.2%
6Audiovox
7Emerson
8Venturer
9RCA
10Coby
Top Ten Brands83.7%
CD Boombox Total$114,602,633
1Sony
2RCA
3Memorex
4Emerson
5Audiovox
Top Five Brands79.5%
6GPX
7Curtis International
8Philips
9JVC
10Magnavox
Top Ten Brands93.5%
Portable Radios w/o CassetteTotal $13,370,602
1Sony
2Emerson
3Tivoli Audio
4Curtis International
5Grundig
Top Five Brands56.4%
6Jensen
7Philips
8Memorex
9Polyflame
10GPX
Top Ten Brands69.6%
Portable Tape Recorders Total$43,005,111
1Sony
2Olympus
3General Electric
4Panasonic
Top Four Brands62.9%
Solid State Voice RecordersTotal $53,371,583
1Olympus
2Sony
3Panasonic
4RCA
Top Four Brands98.0%
Flash Memory Players Total$482,451,194
1Apple
2Sandisk
3Iriver
4Samsung
5RIO
Top Five Brands85.7%
6Creative Labs
7RCA
8Sony
9Memorex
10Nike-Philips
Top Ten Brands94.5%
Hard Drive Disc Players Total$1,301,413,255
1Apple
2Creative Labs
3Hewlett-Packard
4Iriver
5RIO
Top Five Brands98.0%
6Samsung
7Archos Tech
8Olympus
9RCA
10Sony
Top Ten Brands99.7%
Mobile
Mobile Total$1,632,526,066
1Pioneer
2Alpine
3Kenwood
4Sony
5Delphi
Top Five Brands49.2%
6JVC
7DEI
8Rockford Fosgate
9JL Audio
10Panasonic
Top Ten Brands69.3%
In-Dash CD Players Total$570,004,810
1Pioneer
2Alpine
3Kenwood
4JVC
5Sony
Top Five Brands83.2%
6Panasonic
7Dual Audio
8Eclipse
9Jensen
10Clarion
Top Ten Brands97.4%
Car Stereo Cassette Players Total$6,279,724
1Sony
2Kenwood
3JVC
4Alpine
5Panasonic
Top Five Brands68.6%
6Sanyo
7Eclipse
8Pioneer
9Jensen
10Audiovox
Top Ten Brands74.3%
Car CD Changers Total$21,708,102
1Sony
2Alpine
3Pioneer
4JVC
5Kenwood
Top Five Brands87.7%
6USA Spec
7Panasonic
8Eclipse
9Audiovox
10Clarion
Top Ten Brands97.0%
Car Stereo Speakers Total$346,895,764
1Pioneer
2Infinity
3Alpine
4Rockford Fosgate
5JL Audio
Top Five Brands54.5%
6Kenwood
7Sony
8MTX
9Boston Acoustics
10Kicker
Top Ten Brands80.6%
Amplifiers Total$176,534,345
1Rockford Fosgate
2JL Audio
3Alpine
4Kenwood
5MTX
Top Five Brands66.4%
6Sony
7Kicker
8Pioneer
9Eclipse
10Audiobahn
Top Ten Brands81.8%
Mobile Multimedia Total$175,041,765
1Audiovox
2Kenwood
3Alpine
4Jensen
5Pioneer
Top Five Brands52.8%
6Sony
7DEI
8VizuaLogic
9Panasonic
10JVC
Top Ten Brands67.9%
Mobile Navigation Total$114,883,463
1Garmin
2Magellan
3Pioneer
4TomTom
5Alpine
Top Five Brands95.0%
6Eclipse
7Lowrance Electronics
8Kenwood
9Clarion
10Delphi
Top Ten Brands99.2%
Satellite Radio Boxes Total$165,860,071
1Delphi
2DEI
3Pioneer
4Audiovox
5Terk Technology
Top Five Brands90.8%
6XACT Communication
7JVC
8Kenwood
9Polk
10Clarion
Top Ten Brands98.1%
Telecom
Telecom Total$3,784,330,313
1Motorola
2Panasonic
3Samsung
4LG Electronics
5Uniden
Top Five Brands52.3%
6Nokia
7Sanyo
8AT&T
9Palm
10General Electric
Top Ten Brands73.2%
Corded Phones Total$103,928,587
1AT&T
2General Electric
3RCA
4Conair
5Southwestern Bell
Top Five Brands72.9%
6Thomson
7Panasonic
8Plantronics
9Spectraphone
10Curtis International
Top Ten Brands78.9%
Corded Phones w/Answering Device Total$16,636,716
1AT&T $6,617,246
2General Electric $4,995,473
3Southwestern Bell $717,621
Top Three Brands74.1%
Cordless Phones Total$435,656,854
1Panasonic
2Uniden
3V Tech
4General Electric
5AT&T
Top Five Brands77.9%
6Motorola
7Southwestern Bell
8Northwestern Bell
9Olympia
10Plantronics
Top Ten Brands87.7%
Cordless Phones w/Answering Device Total$546,017,289
1Panasonic
2Uniden
3AT&T
4General Electric
5V Tech
Top Five Brands86.8%
6Motorola
7Southwestern Bell
8Olympia
9Northwestern Bell
10Bellsouth
Top Ten Brands94.7%
Cellular Headset Total$110,904,205
1Motorola
2Plantronics
3Jabra
4Fellowes
5General Electric
Top Five Brands84.6%
6Belkin
7AT&T
8Jensen
9Jasco
10JVC
Top Ten Brands90.7%
PC Headset & Microphone Total$36,055,036
1Logitech
2Altec
3Plantronics
4Cyber Acoustics
5Labtec
Top Five Brands93.9%
6Telex
7Jasco
8Sakar
9Sony
10Sennheiser
Top Ten Brands95.9%
Stand Alone Answering Device Total$18,082,075
1AT&T
2General Electric
3Conair
4Southwestern Bell
5Panasonic
Top Five Brands77.6%
Cell Phone Accessories Total$248,369,498
1Plantronics
2General Electric
3Fellowes
4Jabra
5Best Case And Access
Top Five Brands31.9%
6Cellstar
7Belkin
8Motorola
9Just Wireless
10Jasco
Top Ten Brands36.5%
Telephone Headset Total$41,722,694
1Uniden
2Plantronics
3Panasonic
4AT&T
5Gn Netcom
Top Five Brands67.7%
6Olympia
7Southwestern Bell
8Labtec
9Motorola
10Jasco
Top Ten Brands70.9%
Portable Two-way Radios Total$52,914,698
1Motorola
2Cobra
3Uniden
4Midland
5Audiovox
Top Five Brands95.6%
Imaging
Imaging Total$3,905,148,483
1Canon
2Nikon
3Sony
4Kodak
5Olympus
Top Five Brands78.7%
6FujiFilm
7Polaroid
8Hewlett-Packard
9Konica Minolta
10Pentax
Top Ten Brands92.4%
Digital Still Camera Total$3,285,828,345
1Canon
2Sony
3Nikon
4Kodak
5Olympus
Top Five Brands85.2%
6FujiFilm
7Hewlett-Packard
8Konica Minolta
9Pentax
10Casio
Top Ten Brands97.2%
PC Camera Total$95,535,062
1Logitech
2Creative Labs
3Apple
4Linksys Group
5Jasco
Top Five Brands87.0%
6D-Link Systems
7Ezonics
8Labtec
9Panasonic
10Toshiba
Top Ten Brands100.0%
35mm Lens Shutter Total$61,925,782
1Olympus
2Canon
3Konica Minolta
4Pentax
5FujiFilm
Top Five Brands67.6%
6Leica
7Polaroid
8Yashica
9Samsung
10Vivitar
Top Ten Brands74.9%
APS Lens Shutter Total$4,032,830
1Canon
2FujiFilm
3Kodak
4Konica Minolta
5Olympus
Top Five Brands98.9%
35mm SLR Total$85,702,346
1Nikon
2Canon
3Konica Minolta
4Promaster
5Pentax
Top Five Brands97.6%
Single Use Cameras Total$97,032,806
1Kodak
2FujiFilm
3Ferrania
4Polaroid
5Agfa
Top Five Brands99.2%
IT & Disposable
IT & Devices Total$29,117,745,233
1Hewlett-Packard
2Sony
3Toshiba
4Compaq
5Apple
Top Five Brands41.5%
6Epson
7Lexmark
8Emachines
9Gateway
10Canon
Top Ten Brands55.5%
Desktop Computers Total$3,312,887,131
1Hewlett Packard
2Emachines
3Compaq
4Apple
5Sony
Top Five Brands96.7%
Notebook Computers Total$4,883,180,814
1Toshiba
2Hewlett Packard
3Sony
4Apple
5Compaq
Top Five Brands92.7%
6Gateway
7Acer
8Averatec
9IBM
10Emachines
Top Ten Brands99.8%
Hard Drives Total$602,425,911
1Western Digital
2Maxtor
3Seagate
4La Cie
5Acomdata
Top Five Brands96.6%
6Hitachi
7Smart Disk Corporati
8I/O Magic
9Iomega
10Iogear
Top Ten Brands98.9%
Laser Printers Total$451,454,601
1Hewlett Packard
2Brother
3Konica Minolta
4Samsung
5Okidata
Top Five Brands98.4%
Inkjet Printers Total$757,014,898
1Hewlett-Packard
2Epson
3Canon
4Lexmark
5Xerox
Top Five Brands100.0%
Multifunction Devices Total$1,357,426,893
1Hewlett-Packard
2Lexmark
3Brother
4Epson
5Canon
Top Five Brands98.9%
Monitors Total$1,640,077,527
1Hewlett-Packard
2Samsung
3Sony
4Emachines
5Viewsonic
Top Five Brands60.7%
6Gateway
7Proview
8Compaq
9Apple
10Envision
Top Ten Brands81.9%
MultiMedia Speakers Total$289,654,123
1Altec
2Bose
3Logitech
4JBL
5Creative Labs
Top Five Brands82.0%
6Cyber Acoustics
7Klipsch
8Harman Kardon
9General Electric
10Logic 3
Top Ten Brands96.1%
Personal Digital Assistant Total$314,935,296
1Palm
2Hewlett-Packard
3Garmin
4Sony
5Toshiba
Top Five Brands98.2%
Input Device Total$612,816,433
1Logitech
2Microsoft
3Micro Innovations
4Kensington
5Fellowes
Top Five Brands72.7%
6Targus
7Apple
8Wacom
9Saitek Products
10Belkin
Top Ten Brands85.3%
Fax Machines Total$148,531,677
1Brother
2Panasonic
3Hewlett-Packard
4Sharp
5Canon
Top Five Brands100.0%
Memory Cards Total$1,410,113,664
1Sandisk
2Lexar Media
3PNY Electronics
4Sony
5Kodak
Top Five Brands88.9%
1FujiFilm
2Memorex
3Kingston Technology
4Dane Elec
5Olympus
Top Ten Brands94.5%
DVD Media Total$375,798,439
1Memorex
2Sony
3Maxell
4FujiFilm
5Verbatim
Top Five Brands69.9%
6TDK
7Imation
8Hewlett Packard
9Philips
10KHypermedia
Top Ten Brands88.4%

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