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Sirius Launches in Target Stores

By Amy Gilroy -- TWICE, 11/17/2004

New York — Sirius Satellite Radio said Target began selling its products today.

The products being sold include the Xact XTR1 “Stream Jockey” plug and play receiver priced at $149, including a universal home and car docking kit. Target will also offer a boom box designed to work with the snap-out XTR1 receiver and is including a $25 gift card with each purchase.

Sirius announced on Nov. 2, that its radios would be made available through Target, and Kmart this quarter. The company also began selling through Office Depot stores on Oct. 26.

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