Memorex, Fuji Launch New Media
By TWICE Staff -- TWICE, 12/6/1999
Memorex of Santa Fe Springs, Calif., and Fuji of Elmsford, N.Y., both made new media introductions at Comdex. Memorex introduced its 12x CD-R media, designed to keep pace with the new CD-R drives coming to market, while Fuji featured its new 3.5-inch 200MB high-capacity floppy disk (HiFD).
"Machines with write speeds of 12x will be a significant factor within the next several months," said Steve Johnson, VP of Media Products at Memorex.
The new 12x CD-R media features 650MB of storage capacity (74 minutes of recording time) and an archive life of 200 years. In addition, the 12x CD-Rs are backward compatible with 4x and 8x machines.
The 12x media will be available in five- and 10-packs. The five-pack will be offered at $12.99, the 10-pack at a suggested retail price of $24.99. Both are scheduled to ship in January.
At the same time, Memorex is updating its CD-R packaging by offering space-saving 10-packs in sleeves rather than jewel boxes.
Three 10-sleeve packs occupy the same footprint as one traditional 10-pack of jewel-case CD-R discs, the company said, and they are j-hook compatible for convenient display at checkout.
The new sleeve 10-packs will also be used for Memorex's CD-R 650MB (74-minute capacity), which carries a suggested retail price of $14.99, and for the CR-R 700 (80-minute capacity) at $16.99. Like the new 12x CD-Rs, the new sleeve-packs are scheduled to be available in January.
Meanwhile, Fuji's new Fujifilm 3.5-inch 200MB high-capacity floppy disk (HiFD) is compatible with an internal drive offered by IBM, as well as an external HiFD drive available from Sony.
The disk is designed to make it quick and easy for users to store, transport and play back large text files, CD-quality music and digital video on a single disk - as well as handling downloads from the Internet.
The HiFD offers a transfer rate of 3.6MB per second and can store the equivalent of nearly 140 standard 1.44MB floppy disks, 100,000 pages of text, 100 high-resolution JPEG digital images, 22 minutes of CD-quality music, or 20 minutes of full-motion MPEG1 video.
The new disk is also fully read/write compatible with standard 3.5-inch floppy disks.
"Due to the rapid increase in the processing power of personal computers and the size of data handled, consumers are demanding efficient and reliable high-capacity data-storage products to replace their current 1.44MB floppies," said Steve Solomon, senior VP/general manager of Fuji's Computer Products Division.
The suggested retail price of the Fujifilm HiFD disk is $13.99.
The new disk is compatible with drives available after October 1999. Fuji will provide free replacements for the HiFD 200 U1 single-pack and the HiFD 200MB 2PK two-pack. - Martha McDonald
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