Tweet

CEA/CNET Poll Shows Bullish CE Gift Support

By Steve Smith -- TWICE, 10/24/2005

LAS VEGAS — CEA also surveyed early adopters for the first time via the CEA/CNET TechFirst Holiday Survey, which contacted 2,000 members of the online group during September, measuring intended gift purchases during the season.

As one would expect, the TechFirst group was even more bullish about buying CE products for gifts during the holiday season than the total population. For instance CE gifts will account for 42 percent of all gifts that group buys and they will spend $208 per household on CE gifts, both of which are double that of the general population. The CEA/CNET TechFirst survey was also released at the CEA Industry Forum last week.

In the Top 10 TechFirst Gifts, starting with No. 1, are portable MP3 players, digital cameras, internal PC upgrades, video game systems and home networking devices. (Check the TechFirst chart on this page in comparison to the general CEA Annual Holiday Survey that appears on p. 1.)

Among the major differences in popularity between the two lists, 57 percent said they were likely to buy a portable MP3 player as a gift vs. 28 percent in the CEA Annual Holiday Survey, 45 percent for digital cameras (vs. 28 percent in the general survey), and 28 percent will buy an HDTV in the TechFirst group (vs. 16 percent for the CEA poll).

The organization also polled parents for what they and their children would want as gifts. When adult consumers were asked what they wanted most, CE products followed behind peace, happiness and good health. However, when asked what their kids wanted most, respondents listed CE products first with video games leading the inventory.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• HP Posts Lower Profits, Sales; To Cut 27K Jobs

• Dell Reports Lower Sales, Profits In Q1

• hhgregg Reports Higher Sales, Lower Comps

• The Shadow Of 2011

• Nat'l Retailers ReportProfits In 1st Quarter

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Brightpoint

  

  BrightPoint is a global leader in mobile device lifecycle services. We provide a full suite of end-to-end supply chain and customization solutions to manufacturers, retailers and carriers in the mobile device industry. In a world that is increasingly connected with ever-evolving ..more

---

Most Recent Resources

• The Impact of Enhanced Content on Online Retail Sales
• Device Lifecycle Services
• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion