Consumer Electronics Execs Speak Out At CEA's CEO Summit
Looking 5 Years Down The Road:
Staff -- TWICE, 8/6/2001
Potential Dominance In Home Audioboth retailers and manufacturers agree dvd audio has the best shot of all products
| The Contenders | Manufacturers | Retailers |
| DVD Audio | 45% | 79% |
| SACD | 15% | 3% |
| Both | 24% | 14% |
| Don't Know | 16% | 4% |
Potential Dominance In Digital Radio
Manufacturers have less faith in Ibiquity than the other products considered
| The Contenders | Manufacturers | Retailers |
| Ibiquity Digital Radio | 3% | 14% |
| XM and/or Sirius | 39% | 38% |
| Both | 33% | 31% |
| Don't Know | 25% | 17% |
Potential Dominance In Home Networking
Wireless home networking is the surest bet among all the categories
| The Contenders | Manufacturers | Retailers |
| Wired Home Networks | 15% | 7% |
| Wireless Home Networks | 39% | 45% |
| Both | 42% | 45% |
| Don't Know | 4% | 3% |
Potential Dominance In Home Networking Specs
Retailers and manufacturers were more split on a wireless protocol than others
| The Contenders | Manufacturers | Retailers |
| HomeRF | 27% | 31% |
| 802.11b | 27% | 34% |
| Both | 27% | 21% |
| Don't Know | 19% | 14% |
Potential Dominance In Digital Video Delivery
Retailers feel stronger about the satellite market than manufacturers
| The Contenders | Manufacturers | Retailers |
| Satellite TV Serv. | 6% | 21% |
| Cable TV Serv. | 6% | 7% |
| Both | 79% | 72% |
| Don't Know | 9% | 0% |
Potential Dominance In The DTV Market
Retailers are more sure of the dominance of integrated dtvs than most others
| The Contenders | Manufacturers | Retailers |
| DTV & STB Combo | 6% | 14% |
| Integrated DTVs | 30% | 45% |
| Both | 48% | 41% |
| Don't Know | 16% | 0% |
Potential Dominance In Entertainment Software
Manufacturers and retailers are more split on packaged content than any other
| The Contenders | Manufacturers | Retailers |
| Packaged Content | 12% | 31% |
| Downloadable Content | 9% | 7% |
| Both | 64% | 55% |
| Don't Know | 15% | 7% |
Potential Dominance In Internet Access
Manufacturers think there's room for two dominant internet access options
| The Contenders | Manufacturers | Retailers |
| Cable Internet Access | 12% | 21% |
| DSL Internet Access | 12% | 28% |
| Both | 64% | 52% |
| Don't Know | 12% | 0% |
Items With Potential To Limit Returns
% saying improvement limits returns
| Better Manufacturer Customer Support | 54% |
| More Information Available In Store | 47% |
| Product Manual Easier to Understand | 46% |
| Better Information from Sales Person | 41% |
| Product Was Simpler to Use | 38% |
Likelihood Of Events Occurring In Next 5 Years
% saying potential event
| Manufacturers | Retailers | |
| In-Store Kiosks Prevalent | 25% | 28% |
| Brick & Mortar as Showroom | 25% | 34% |
| Self-Checkout Everywhere | 28% | 13% |
| Electronic Money Dominant | 37% | 41% |
| M-Commerce 20% of Sales | 6% | 14% |
| Installation 25% of Retail $ | 50% | 34% |
| DTV 50% of TV $ Market | 57% | 48% |
| Manufacturer/Retailer results based on 90 total responses. Equal split between retailers and manufacturers. Both surveys conducted during the last 2 weeks of May 2001. Source: CEA, Arlington, Va. ©TWICE 2001 | ||
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