The issue here is always reacting and not looking beyound the day or week in front of them.Having been
with this company for many years in 80''s and 90''s.
Understanding that the landscapr has changed in retail
this comapny has failed to establish a indentity and
destroyed a culture and now has nothing but the
ability to react to other reatilers based on knee jerk reactions.I really is a shame to see and I see no
change in the immediate future.

CC has a long, long road ahead of them. I really believe things will get worse then they are now. It figures that they would whine to their vendors and cry about a situation they ultimately created for themselves. They better work for better margins with their vendors because I think their turns are going to continue to decline.

If they would have remembered what made them a player in the marketplace 15/17 years ago, they may not be in this poor position. I think the things that made them blow up in the 80''s were solid/professional staff (read: making a commission)coupled with an above average selection of product that a consumer couldn''t get down the street (and shop them on).

Don''t get me wrong I know consumers care about price. But as a retailer, shouldn''t you know you have to sell cheap because everyone else does too? Shouldn''t you also know that when price and margins go south, all you have left is service, the customer''s in store experience and public opinion? How many of those things have they concentrated on in last several years? If you haven''t been in a CC store recently ask someone who has to answer that for you...

I believe consumer opinion of them is way down and that''s going to be their ultimate downfall. It was flat out a bad decision to publicly say people were paid too much and that''s the reason thay were fired. It''s going to haunt them forever...

You are absolutely right. I''ve watched declining margin in our own indy store and wonder how we''re going to pay the rent.
To top it off, many people expect free delivery!
If they only knew what we were really making.

Recently I visited two local stores 6th Avenue Electronics and Circuit City. Being a very experienced sales exec, I asked the sales person the following queston. "Do you carry split wire loom, I need it to manage the cabling for the 47" LCD Aquos I was PLANNING to purchase". Circuit sales person said, "he did not know what I wanted and they must not carry it", he walked away. I asked the same question at Sixth Avenue, the sales person said, "sorry we don't carry wire loom, we have other cable management solutions". He then asked if he could demo the new 47"
Aquos they just put on the floor, said it was the "best resolution he had seen to date". After some negotiations, He and a helper were loading a 47" Aquos
into my SUV. Draw your own conclusions.

This as well as many other tragedies, could be prevented. When will margin reduction end. Year over year electronics ad features, and reduce retail selling price as well as margin. Why is it that companies like Vizio are able to exist? Why do the large manufacturers play at their level? Last I checked if I wanted to buy a nice car I was going to pay for it, and year over year those new features are going to cost me more. Computers have had a negative impact on our industry, because they are always adding features and reducing retail, why? Some argue that economies of scale allow this to happen, guess what if there were less people buying plasma and lcd televisions and the margins were increased the profit would be the same, and the work would be reduced. Why does this industry continue on a path to it's complete demise? Maybe some people in the industry will stand up, I sure hope so or there will be alot of us making 5 dollars an hour 10 years from now selling plasma's like cell phone's. I sure hope there is some reverse in sight!