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Survey: LG, Samsung Lead Cellphone Pack

By Joseph Palenchar -- TWICE, 7/12/2007

Dallas — LG and Samsung cellphones available in the United States offer a wider array of advanced entertainment features than Motorola or Nokia phones, a Parks Associates survey of consumers determined.

LG and Samsung led Motorola and Nokia in offering phones that support mobile TV, music, and games, according to the consumer survey of 2,000 Internet users ages 13 and older. The study focuses on consumer interest in convergence mobile platforms such as the iPhone, fixed-mobile convergence applications, mobile broadband and portable CE devices.

Among owners of LG and Samsung phones, a respective 12 percent and 11 percent reported owning a phone with mobile TV features compared with 8 percent of Motorola owners and zero Nokia owners (see chart below). Only 6 percent of Nokia phones in consumers’ hands support over-the-air downloads of music tracks compared with 22 percent of LG phones in use, 20 percent of Samsung phones in use and 14 percent of Motorola phones.

"Nokia needs to introduce more advanced phone models if it is to succeed in the high-end and midrange markets," said Yuanzhe (Michael) Cai, Parks’ broadband and gaming director. "The challenge is even more acute now that the Apple iPhone is stirring up competition in the premium handset market."

"South Korea leads the world in adoption of mobile entertainment features and services," said Cai. "Korean phone manufacturers have been able to take that experience and translate it into success in the American market, balancing good designs and advanced feature sets with reasonable costs."

LG and Samsung also led the market in music-playing phones, with 27 percent of Samsung owners having a music-playing phone compared with 26 percent of LG owners, 24 percent of Motorola owners,and 11 percent of Nokia owners.

In the adoption of over-the-air video streaming and downloading, LG led the way. A total of 27 percent of LG users own video-capable phones. Samsung and Motorola followed with 22 percent each, and only 11 percent of Nokia owners had video-enabled phones.

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