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By The Numbers

Staff -- TWICE, 1/6/2001

NPD Intelect Top 10 Market Share Reports - With the cooperation of NPD INTELECT of Port Washington, N.Y., one of the leading research companies covering consumer electronics, TWICE is pleased to present its unit and dollar share reports on a variety of consumer electronics categories through October 2000. NPD INTELECT tracks over 140 categories in three broad groups: consumer electronics, technology and appliances. The market shares for the tables on the next three pages are culled from a database that includes over 100 retail sources.


UNIT SHARE
Jan.-Oct. 1999
UNIT SHARE
Jan.-Oct. 2000
DOLLAR SHARE
Jan.- Oct. 1999
DOLLAR SHARE
Jan.- Oct. 2000

HOME AUDIO

CD Players

1

Sony

Sony

1

Sony

Sony

2

Technics

Technics

2

Pioneer

Technics

3

Pioneer

Kenwood

3

Technics

Kenwood

4

Kenwood

RCA

4

Yamaha

Yamaha

5

Yamaha

Pioneer

5

Kenwood

Pioneer

6

Philips

Yamaha

6

JVC

JVC

7

RCA

JVC

7

Denon

RCA

8

JVC

Philips

8

Philips

Denon

9

Denon

Onkyo

9

RCA

Onkyo

10

Teac

Teac

10

Onkyo

Philips

CD Recorders

1

Philips

Philips

1

Philips

Philips

2

Pioneer

Pioneer

2

Pioneer

Pioneer

3

Marantz

Harman Kardon

3

Marantz

Harman Kardon

4

Denon

JVC

4

Denon

JVC

5

Harman Kardon

Yamaha

5

Harman Kardon

Yamaha

6

JVC

Marantz

6

JVC

Marantz

7

Onkyo

Teac

7

Onkyo

Teac

8

Teac

Onkyo

8

Teac

Onkyo

9

Yamaha

Denon

9

Yamaha

Denon

Receivers, Amps, Tuners

1

Sony

Sony

1

Yamaha

Sony

2

Pioneer

Yamaha

2

Sony

Yamaha

3

Yamaha

Technics

3

Denon

Denon

4

Technics

Pioneer

4

Pioneer

Onkyo

5

Kenwood

Onkyo

5

Kenwood

Pioneer

6

Denon

Kenwood

6

Technics

Technics

7

Onkyo

Denon

7

Onkyo

B&K

8

JVC

JVC

8

JVC

Kenwood

9

Aiwa

Aiwa

9

Harman Kardon

Marantz

10

Harman Kardon

Harman Kardon

10

Adcom

Harman Kardon

Shelf Systems

1

Aiwa

Aiwa

1

Aiwa

Aiwa

2

Philips

RCA

2

Sony

Philips

3

Sony

Philips

3

Bose

Sony

4

Panasonic

Panasonic

4

Philips

Panasonic

5

RCA

Sony

5

Panasonic

RCA

6

Emerson

Sharp

6

JVC

Bose

7

Sanyo

Audiovox

7

RCA

Sharp

8

Sharp

JVC

8

Sharp

JVC

9

JVC

Emerson

9

Sanyo

Kenwood

10

Gran Prix

Sanyo

10

Emerson

Audiovox

Home Theater Audio Systems

1

Sony

Sony

1

Sony

Sony

2

RCA

Kenwood

2

Kenwood

Kenwood

3

Kenwood

Aiwa

3

RCA

Panasonic

4

Pioneer

Pioneer

4

Pioneer

Yamaha

5

Aiwa

Panasonic

5

Aiwa

Aiwa

6

Yamaha

Yamaha

6

Yamaha

JVC

7

JVC

JVC

7

JVC

Pioneer

8

Emerson

RCA

8

Panasonic

RCA

9

Sharp

Sharp

9

Denon

Sharp

10

Panasonic

Onkyo

10

Sharp

Onkyo

CAR AUDIO

In-Dash CD Player

1

Pioneer

Pioneer

1

Pioneer

Pioneer

2

Sony

Sony

2

Kenwood

Sony

3

Kenwood

Kenwood

3

Sony

Kenwood

4

Alpine

JVC

4

Alpine

Alpine

5

JVC

Alpine

5

JVC

JVC

6

Clarion

Jensen

6

Clarion

Jensen

7

Jensen

Clarion

7

Eclipse

Clarion

8

Panasonic

Aiwa

8

Panasonic

Panasonic

9

Aiwa

Panasonic

9

Jensen

Aiwa

10

Eclipse

Koss

10

Aiwa

Eclipse

CD Changers

1

Sony

Sony

1

Sony

Sony

2

Pioneer

Alpine

2

Alpine

Alpine

3

Alpine

Kenwood

3

Pioneer

Kenwood

4

Kenwood

Pioneer

4

Kenwood

Pioneer

5

JVC

JVC

5

JVC

JVC

6

Jensen

Audiovox

6

Clarion

Clarion

7

Clarion

Clarion

7

Jensen

Audiovox

8

Audiovox

Panasonic

8

Eclipse

Panasonic

9

Eclipse

Jensen

9

Panasonic

Jensen

10

Panasonic

Eclipse

10

Audiovox

Eclipse

Cassette Players

1

Pioneer

Kenwood

1

Sony

Kenwood

2

Sony

Sony

2

Pioneer

Sony

3

Kenwood

Pioneer

3

Kenwood

Pioneer

4

Jensen

Jensen

4

JVC

Jensen

5

JVC

JVC

5

Jensen

Alpine

6

Clarion

Alpine

6

Alpine

JVC

7

Alpine

Clarion

7

Clarion

Clarion

8

Aiwa

Aiwa

8

Aiwa

Aiwa

9

Audiovox

Audiovox

9

Eclipse

Eclipse

10

Eclipse

Panasonic

10

Audiovox

Panasonic

Amplifiers & Equalizers

1

Jensen

Jensen

1

Rockford Fosgate

Rockford Fosgate

2

Kenwood

Kenwood

2

Kenwood

MTX

3

Rockford Fosgate

Rockford Fosgate

3

MTX

Kenwood

4

Alpine

MTX

4

Alpine

Alpine

5

MTX

Alpine

5

Jensen

Jensen

6

Sony

Sony

6

Phoenix Gold

Phoenix Gold

7

Pioneer

Pioneer

7

Sony

Sony

8

Phoenix Gold

Audiovox

8

Pioneer

Pioneer

9

Audiovox

Phoenix Gold

9

Soundstream

Eclipse

10

Clarion

JBL

10

Precision Power

JBL

Speakers

1

Pioneer

Pioneer

1

Pioneer

Pioneer

2

Jensen

Kenwood

2

Jl Audio

Kenwood

3

Kenwood

Jensen

3

Rockford Fosgate

MTX

4

Rockford Fosgate

Rockford Fosgate

4

Boston Acoustics

Rockford Fosgate

5

MTX

MTX

5

Kenwood

Jl Audio

6

Sony

Infinity

6

MTX

Polk

7

Boston Acoustics

JBL

7

Jensen

Infinity

8

Jl Audio

Sony

8

Eclipse

Boston Acoustics

9

Audiovox

Polk

9

Infinity

Jensen

10

JBL

Boston Acoustics

10

Sony

Eclipse

Mobile Multimedia

1

Alpine

Alpine

1

Alpine

Alpine

2

Audiovox

Audiovox

2

Kenwood

Audiovox

3

Eclipse

Eclipse

3

Eclipse

Kenwood

4

Clarion

Steel Horse

4

Clarion

Eclipse

5

Kenwood

Clarion

5

Audiovox

Clarion

6

Panasonic

Kenwood

6

Panasonic

Steel Horse

7

Sony

Panasonic

7

Sony

Panasonic

8

JVC

Pioneer

8

JVC

Magellan

9

Pioneer

Accele

9

Pioneer

Pioneer

10

Magellan

Magellan

10

Magellan

Accele

PORTABLE/GENERAL AUDIO

Digital Music Players

1

Not Available

Rio

1

Not Available

Rio

2

D-Link Systems

2

Sony

3

RCA

3

RCA

4

Sony

4

D-Link Systems

5

Creative Labs

5

Creative Labs

6

Sensory Science

6

Sensory Science

7

Samsung

7

Samsung

8

I-Jam Multimedia

8

Compaq

9

Compaq

9

Nike

10

Nike

10

Iomega

Personal CD Players

1

Sony

Sony

1

Sony

Sony

2

Panasonic

Panasonic

2

Panasonic

Panasonic

3

Philips

Philips

3

Philips

Philips

4

RCA

Aiwa

4

Aiwa

Aiwa

5

Aiwa

RCA

5

RCA

RCA

6

Memorex

Audiovox

6

Memorex

Audiovox

7

Koss

Gran Prix

7

Kenwood

Gran Prix

8

Gran Prix

Koss

8

Koss

Koss

9

Audiovox

Memorex

9

Gran Prix

Memorex

10

Kenwood

Classic

10

Audiovox

JVC

CD Boombox

1

Sony

Sony

1

Sony

Sony

2

Philips

Emerson

2

Philips

Philips

3

Aiwa

Philips

3

Aiwa

Aiwa

4

Emerson

Aiwa

4

JVC

Emerson

5

Sanyo

Koss

5

Emerson

RCA

6

Koss

RCA

6

Sanyo

Koss

7

JVC

Memorex

7

Koss

JVC

8

RCA

Gran Prix

8

Panasonic

Memorex

9

Audiovox

Venturer

9

RCA

Gran Prix

10

Panasonic

Sanyo

10

Memorex

Sanyo

MISCELLANEOUS AUDIO

Stereo Headphones

1

Sony

Sony

1

Sony

Sony

2

Koss

Koss

2

Koss

Koss

3

Aiwa

Aiwa

3

Aiwa

Aiwa

4

Panasonic

Panasonic

4

Sennheiser

Recoton

5

Recoton

Jensen

5

Recoton

Panasonic

6

Labtec

Maxell

6

Panasonic

Jensen

7

Gemini

Earhugger

7

Labtec

Sennheiser

8

Kenwood

Philips

8

Kenwood

JVC

9

Sentry

Labtec

9

RCA

Philips

10

Sennheiser

Recoton

10

Denon

Maxell

Home/Portable Minidisc

1

Sony

Sony

1

Sony

Sony

2

Sharp

Sharp

2

Sharp

Sharp

3

Aiwa

Aiwa

3

Aiwa

Aiwa

4

Kenwood

JVC

4

Kenwood

JVC

5

Denon

Kenwood

5

Denon

Yamaha

6

Yamaha

Yamaha

6

Yamaha

Pioneer

7

Pioneer

Pioneer

7

Pioneer

Kenwood

8

Onkyo

Denon

8

Onkyo

Denon

9

JVC

Onkyo

9

JVC

Onkyo

COLOR TELEVISIONS

CRT Tube Display

1

Philips

Philips

1

Sony

Sony

2

Sanyo

RCA

2

RCA

RCA

3

RCA

Sanyo

3

Philips

Philips

4

Zenith

Sony

4

Zenith

Sanyo

5

Sony

Panasonic

5

Panasonic

Panasonic

6

Sharp

Zenith

6

Sanyo

JVC

7

Panasonic

General Electric

7

Toshiba

Toshiba

8

Orion

Sharp

8

JVC

Zenith

9

General Electric

Orion

9

Sharp

Sharp

10

Toshiba

Samsung

10

General Electric

General Electric

Projection TV

1

Sony

Sony

1

Sony

Sony

2

Mitsubishi

Mitsubishi

2

Mitsubishi

Mitsubishi

3

Hitachi

Hitachi

3

Hitachi

Hitachi

4

Toshiba

Toshiba

4

Toshiba

Toshiba

5

Philips

RCA

5

Philips

Philips

6

RCA

Philips

6

RCA

RCA

7

Zenith

General Electric

7

Zenith

Pioneer

8

Panasonic

Panasonic

8

Panasonic

Panasonic

9

Proscan

Samsung

9

Pioneer

General Electric

10

Pioneer

Pioneer

10

Proscan

Samsung

Plasma/Flat Panel Display

1

Sony

Pioneer

1

Sony

Pioneer

2

Pioneer

Sony

2

Pioneer

Sony

3

Panasonic

Fujitsu

3

Panasonic

Fujitsu

4

Philips

Panasonic

4

Philips

Panasonic

5

JVC

Philips

5

JVC

Philips

6

Fujitsu

Runco

6

Fujitsu

Runco

7

Marantz

Marantz

7

Marantz

Marantz

8

Runco

JVC

8

Runco

JVC

Digital TV

1

Mitsubishi

Mitsubishi

1

Mitsubishi

Mitsubishi

2

Toshiba

Sony

2

Hitachi

Sony

3

Hitachi

Hitachi

3

Toshiba

Pioneer

4

Panasonic

Toshiba

4

Pioneer

Hitachi

5

Pioneer

Panasonic

5

Sony

Toshiba

6

Sony

Pioneer

6

Panasonic

Panasonic

7

Sharp

RCA

7

Sharp

RCA

8

Loewe

Samsung

8

Runco

Samsung

9

Samsung

Loewe

9

Loewe

Sharp

10

Vidikron

Sharp

10

Vidikron

Loewe

VIDEO CASSETTE RECORDERS/PLAYERS

Recorders

1

Panasonic

Panasonic

1

Panasonic

Panasonic

2

Philips

Philips

2

Sony

Sony

3

Sony

Sony

3

Philips

JVC

4

RCA

RCA

4

JVC

Philips

5

JVC

Symphonic

5

RCA

RCA

6

Symphonic

JVC

6

Sanyo

Sanyo

7

Emerson

Sanyo

7

Symphonic

Symphonic

8

Sanyo

Orion

8

Emerson

Emerson

9

Samsung

Emerson

9

Toshiba

Orion

10

General Electric

Sharp

10

General Electric

Sharp

VHS HiFi

1

Panasonic

Sony

1

Panasonic

Sony

2

Sony

Panasonic

2

Sony

Panasonic

3

Philips

RCA

3

Philips

RCA

4

JVC

Philips

4

JVC

JVC

5

RCA

JVC

5

RCA

Philips

6

Toshiba

Toshiba

6

Toshiba

Toshiba

7

Emerson

Symphonic

7

Mitsubishi

Mitsubishi

8

Symphonic

Sharp

8

Sanyo

Sanyo

9

Sanyo

Sanyo

9

Emerson

Sharp

10

Sharp

Mitsubishi

10

Hitachi

Symphonic

Camcorders

1

Sony

Sony

1

Sony

Sony

2

JVC

Panasonic

2

JVC

JVC

3

Panasonic

JVC

3

Panasonic

Panasonic

4

Sharp

Sharp

4

Sharp

Sharp

5

RCA

RCA

5

RCA

Canon

6

Canon

Canon

6

Canon

RCA

7

Hitachi

Quasar

7

Hitachi

Quasar

8

Quasar

Samsung

8

Quasar

Hitachi

9

Samsung

Hitachi

9

Samsung

Samsung

10

Proscan

General Electric

10

Proscan

General Electric

TV Combination

1

Panasonic

Symphonic

1

Panasonic

Panasonic

2

Symphonic

Panasonic

2

Symphonic

Symphonic

3

Philips

Philips

3

Philips

Philips

4

General Electric

Zenith

4

Zenith

Zenith

5

Zenith

General Electric

5

General Electric

General Electric

6

Sharp

Samsung

6

Sharp

Samsung

7

Samsung

Quasar

7

RCA

RCA

8

Quasar

Sylvania

8

Samsung

Quasar

9

RCA

RCA

9

Quasar

Sylvania

10

Sylvania

Toshiba

10

Sony

Toshiba

DVD

1

Sony

Sony

1

Sony

Sony

2

Panasonic

Toshiba

2

Panasonic

Toshiba

3

Toshiba

RCA

3

Toshiba

Panasonic

4

RCA

Panasonic

4

RCA

Pioneer

5

Pioneer

Pioneer

5

Pioneer

RCA

6

JVC

General Electric

6

JVC

JVC

7

Philips

Philips

7

Philips

Philips

8

Samsung

Samsung

8

Proscan

General Electric

9

Proscan

JVC

9

Samsung

Samsung

10

Zenith

Oritron

10

Denon

Oritron

Digital Set-Top Boxes

1

Panasonic

RCA

1

Panasonic

RCA

2

Pioneer

Mitsubishi

2

Mitsubishi

Mitsubishi

3

Mitsubishi

Panasonic

3

Pioneer

Panasonic

4

Sharp

Proscan

4

Sharp

Pioneer

5

RCA

Pioneer

5

RCA

Proscan

6

Unity Motion

Sharp

6

Unity Motion

Sharp

7

Proscan

Unity Motion

7

Proscan

Unity Motion

Remote Controllers

1

RCA

RCA

1

RCA

RCA

2

One For All

One For All

2

One For All

One For All

3

Magnavox

Zenith

3

Magnavox

Zenith

4

Sony

Magnavox

4

Sony

Sony

5

Zenith

Sony

5

Zenith

Magnavox

6

Recoton

Recoton

6

Recoton

Marantz

7

General Electric

Gemini

7

Philips

Philips

8

Gemini

Jensen

8

Marantz

Recoton

9

Jensen

Marantz

9

General Electric

Gemini

10

Philips

Philips

10

Lexikon

Crestron

Personal Video Recorders

1

Not Available

Philips

1

Not Available

Philips

2

Sony

2

Sony

3

Panasonic

3

Panasonic

Cordless Phones- Including Phones With Answering Devices

1

General Electric

General Electric

1

Sony

Panasonic

2

Sony

Uniden

2

Panasonic

Sony

3

AT&T

V Tech

3

Uniden

Uniden

4

V Tech

Sony

4

AT&T

General Electric

5

Uniden

Panasonic

5

V Tech

V Tech

6

Panasonic

AT&T

6

General Electric

AT&T

7

Bellsouth

Bellsouth

7

Bellsouth

Bellsouth

8

Southwestern Bell

Southwestern Bell

8

Southwestern Bell

Siemens

9

Northwestern Bell

Northwestern Bell

9

Casio Phonemate

Southwestern Bell

10

Casio Phonemate

Toshiba

10

Northwestern Bell

Northwestern Bell

Cellular Phones*

1

Nokia

Nokia

1

Nokia

Samsung

2

Qualcomm

Samsung

2

Motorola

Nokia

3

Motorola

Motorola

3

Qualcomm

Motorola

4

Ericsson

Qualcomm

4

Samsung

Qualcomm

5

Samsung

Ericsson

5

Ericsson

Ericsson

6

Audiovox

Audiovox

6

Uniden

Audiovox

7

Uniden

Mitsubishi

7

Audiovox

Sanyo

8

Sony

Sanyo

8

Sony

Mitsubishi

9

Mitsubishi

Uniden

9

Sanyo

Uniden

10

Sanyo

Sony

10

Mitsubishi

Sony

Two-Way Radios

1

Not Available

Motorola

1

Not Available

Motorola

2

Ranger

2

Cobra

3

Cobra

3

Ranger

4

Audiovox

4

Audiovox

5

Gran Prix

5

Laral Group

6

Bellsouth

6

Gran Prix

7

Laral Group

7

Bellsouth

8

General Electric

8

General Electric

9

Uniden

9

Uniden

10

Midland

10

Midland

Headsets (Landline & Cellular Phones)

1

Not Available

AT&T

1

Not Available

Plantronics

2

Plantronics

2

General Electric

3

Clearvox

3

AT&T

4

General Electric

4

Clearvox

5

V Tech

5

V Tech

6

Gemini

6

Aastra Telecom

7

Jabra

7

Jabra

8

Motorola

8

Motorola

9

Aastra Telecom

9

Fellowes (Questec)

10

Fellowes (Questec)

10

Nokia


Source: NPD Intelect

*Channels covered: Electronic Specialty, Mass Merchants, Office Superstores, Department Stores

cTWICE 2001

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