ITV Used For DISH Election Special
By Joseph Palenchar -- TWICE, 10/18/2004
Englewood, Colo. — EchoStar said it will offer special interactive coverage of the November elections, allowing viewers to quickly jump between national and state election reports by viewing multiple programming windows on one screen.
EchoStar said it is teaming with six cable networks to provide national and state election coverage simultaneously on a single TV screen. Viewers will be able to use multiple program windows to find and select for full-screen viewing the channel offering the most relevant information at that moment.
The networks include CNN, Fox News, MSNBC, CSPAN, MTV: Music Television, and Comedy Central.
EchoStar said the interactive television (ITV) application, called DISH Network Election 2004 Coverage, is the first use of ITV multiple picture-in-picture technology for election coverage in the United States.
EchoStar will make its DISH Network Electronics 2004 Coverage feature available to subscribers with access to “dish home” ITV service at no additional fee from Oct. 25 to Nov. 5.
DISH Network customers can reach the Election 2004 Coverage channel through "dish home" on DISH Network channel 100 or by pressing “select” on their remote controls when an Election 2004 Coverage commercial is shown on DISH Network.
The Election 2004 Coverage channel was built by OpenTV Corp.
DISH Network receivers with OpenTV capability include the following models: 3900, 4900, 301, 311, 322 and 811, and DISH Player digital video recorder (DVR) models 501, 508, 510, 522 and 721.
Beginning Oct. 25, the six Election 2004 Coverage networks will be available to all DISH Network customers through Nov. 5, regardless the receiver or programming package they have.
Also starting Oct. 25, DISH Network will also host the DISH Network Presidential Election Poll, which will allow DISH Network customers who subscribe to AT&T Wireless, Cingular Wireless or Verizon Wireless to cast a “vote” for their favorite presidential candidate through the text messaging feature on their cellphones. Onscreen voting instructions are available on the DISH Network Election 2004 Coverage channel. Each vote costs 50 cents and will appear on the voter's wireless telephone provider's billing statement.
Ongoing poll results can be viewed on the DISH Election Poll option on the Election 2004 Coverage screen.
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