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Sirius Launches Martha Stewart Channel

By Amy Gilroy -- TWICE, 4/18/2005

New York — Sirius Satellite Radio and Martha Stewart Living Omnimedia announced today they would join forces to create a Martha Stewart channel on Sirius.

To begin airing late summer, the new channel would be the first to offer 24-hour programming aimed at women, said the companies. It will focus on topics including cooking, entertaining, gardening, housekeeping, decorating, health, crafts, etc.

Martha Stewart Living said Stewart will be a regular presence on the channel and will be actively involved in program development.

Terms of the exclusive four-year agreement were not released.

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