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Photo Merchandise Market Grows

By Staff -- TWICE, 1/29/2007

WEYMOUTH, MASS. — The market for photo merchandize will exceed $800 million in 2010, according to a recent study from InfoTrends.

The category, which includes photo greeting cards, photo books, calendars, enlargements and mugs, is expected to enjoy a compound annual growth rate of 24.5 percent through 2010, the research firm noted.

Through 2006, in-store photo merchandize revenue was larger than online channels but that will change quickly, InfoTrends said, with Internet merchandizers eclipsing their brick-and-mortar counterparts.

Photo cards are the most popular form of photo merchandize, followed by specialty prints — defined as enlargements, framed photos, collages and prints on canvas media.

"This is still a largely untapped market, as only 3.5 million U.S. households made a net-to-mail or net-to-retail online purchase of personalized photo merchandise in 2006," said Alan Bullock, InfoTrends associate director, in a statement released with the findings.

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  yes 3.5 million is only a small penetration of the market, but there are other factors to consider. Many people are opting to NOT print out photos and only view them on their computer or online albums. Hard copy prints are not as robust a segment as when there was only silver halide film as the recording media. Digital photography has changed that paradigm significantly.
  
  I will take 300 - 500 photos at a photo shoot. It's rare that I'll print more than ten of those, if that. They will get burned to CD/DVD, but may end up in a slideshow.

  
  

  
  John Michael - 2007-8-2 21:05:00 EST
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