Electronics Expo Adds Home Fashions

By Alan Wolf -- TWICE, 7/6/2004

Roxbury, N.J. — Electronics Expo, the eight-month-old New Jersey A/V specialty chain, has added home furnishings to its assortment, allowing customers to order a coffee table, love seat or sofa along with their DVD-Rs and flat panel displays.

The broadened product line is the result of a unique partnership between the dealer and Levitz, the multi-state furniture retailer, which handles inventory and delivery, and pays Electronics Expo a commission on sales of its goods. The CE stores have access to 95 percent of Levitz’s assortment, including sectionals, chairs, lamps, vases and wall units — some of which have been integrated into home theater vignettes — and sales staffers can see local warehouse inventory in real time.

“We’re offering a total electronics and home furnishings solution,” said founder and principal Leon Temiz.

Sales associates received additional training in home furnishings from Levitz personnel, and all furniture sales are processed directly into the Levitz system, making for a seamless transaction for customers, Temiz explained. Electronics Expo shoppers can also share in any Levitz sales events, and both companies will participate in cross-promotional activities, he said.

Temiz, former CEO of 6^th Avenue Electronics, launched Electronics Expo last October with two stores, and recently soft-opened a third unit, in the tony Willowbrook Mall in Wayne, N.J. The two-floor, 38,000-square-foot former The Wiz location will officially open on July 11.