Target Teams With Napster
By Alan Wolf -- TWICE, 1/26/2004
LAS VEGAS — Target has teamed up with Napster, Imation and Case Logic to create a "one-stop" music download shop at each of its discount stores and on its Web site beginning Feb.15.
The shops will feature pre-paid Napster download cards, a Napster 2.0 and Roxio software pack, blank Napster-branded media from Imation with promotional codes redeemable for free music downloads, and Napster-branded CD cases from Case Logic.
The download card, touted as the first pre-paid card for music downloads, will retail for $14.85, and will allow consumers to buy 15 songs from Napster.com without a credit card.
Target VP/merchandising Steve Eastman said the partnership "provides a quick and easy way to access high-quality digital music from a legitimate source at a good value."
Napster, one of the first and most well known of the peer-to-peer file-sharing platforms, is now a division of Roxio, boasting content agreements with the five major record labels and more than 500,000 downloadable — and legally sanctioned — soundtracks.
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