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Memorex Dusts Off Popular 'Is It Live?' Ad Theme

Staff -- TWICE, 12/4/2000

SANTA FE SPRINGS, CALIF. -Memorex is launching a new consumer ad campaign that will re-introduce its well-known theme "Is it live or is it Memorex?" to promote CD-Rs and flash memory.

The CD-R portion is targeted toward 16- to 34-year-old males and females who have access to a home PC and the Internet-and have made multiple music CD purchases within the past year.

Early technology adopters using MP3 players, PDAs, game players, digital phones and camcorders will be targeted for flash memory. Memorex is entering this market with its CompactFlash and SmartMedia products.

Memorex, which makes and markets computer media products, computer peripherals and accessories, has allocated about $2 million for fourth-quarter 2000 for the new campaign.

Media placement for CD-Rs includes major consumer magazines, and Memorex flash memory ads will appear in popular consumer PC and photo publications.

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