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Amazon Says Its Q4 CE Sales Beat Books

By Jeff Malester -- TWICE, 2/7/2005

Seattle — A thriving Thanksgiving weekend business resulted in a first for Amazon.com, as U.S. sales of consumer electronics exceeded book sales during this holiday period.

CE products, which are part of Amazon's electronics and other general merchandise business segment, helped increase Amazon's total North American electronics segment sales 27 percent in the three months that included Thanksgiving, hitting $448.9 million, up from $352.5 million in the year-ago period.

Fourth-quarter sales in Amazon's North American media segment, which includes DVD/video and video games products, increased 18 percent, reaching $885.4 million from a year-on-year $750.9 million.

Consolidated Amazon sales in the fourth quarter jumped 31 percent to $2.5 billion from $1.9 billion in the same three months in 2003. Net income hit $346.7 million, up from $73.2 million.

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