Consumer Survey: 28% Mount Flat-Panel TVs
By Jeff Malester -- TWICE, 3/7/2005
Chicago — Consumers have adapted to and are embracing the benefits associated with mounting flat-panel displays, according to a consumer survey conducted by mount-maker Peerless Industries.
Peerless, which conducted the survey with more than 750 flat-panel — both plasma and LCD — owners last December, was attempting to pin down buying patterns and gain a better understanding of where flat-panel mounts are installed throughout the home.
Peerless, which said its survey indicates that a large segment of consumers recognize the overall benefits of mounting a flat-panel in the home, found that 28 percent of consumers surveyed mount their flat panels, unlike conventional CRT-based TVs, which traditionally have a low mount attachment rate.
The research also shows that 92 percent of surveyed consumers are purchasing their flat-panel mounts in brick-and-mortar stores, while 8 percent purchase online. Over half, or 58 percent, of surveyed consumers, said they are buying their mounts at the same time and in the same store as their flat-panel-screen purchase.
Favorite mounting locations for flat panels are living room, family room/den and bedroom.
Based on industry forecasts for flat panels, and the current mount attachment rate, Peerless expects nearly 6 million mounts will be sold in the United States over the next three years.
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