LG/Zenith Selects Bob Perry As Its New Sales VP

By Greg Tarr -- TWICE, 12/22/2003

ENGLEWOOD CLIFFS, N.J. — LG Electronics announced it has hired former Mitsubishi Digital Electronics America government and industry affairs VP Bob Perry as sales VP for LG/Zenith Electronics.

In a letter to dealers, Ken Lee, LG Electronics sales and marketing senior VP, said, "I am pleased to announce that we have hired one of the industry's leading executives to join our senior customer relationship team. Bob Perry will further accelerate our progress in selling premium LG-brand digital video products through high-end retailers and in continuing our momentum for the Zenith digital brand."

Perry joined Mitsubishi in 1997, where he became a spokesman for Mitsubishi and the digital television transition. He was later promoted to marketing and product development VP. During his tenure, he served as the chairman of the Consumer Electronics Association's Video Division, as well as serving on various subcommittees.

There he became known as a straight-forward, pull-no-punches advocate for the consumer electronics industry and/or Mitsubishi positions amid controversial multi-industry debates.

During Perry's stay, Mitsubishi climbed to an early top-market-share position in digital television, expanding its long-established role as a resource for A/V specialty stores to include larger chains, including Best Buy.

Last month, Mitsubishi announced it had changed Perry's role to that of government and industry affairs VP, leaving Max Wasinger, Mitsubishi's senior VP of sales and marketing, to head the marketing effort until Perry's former position.