Home Theater Store Renamed Modia
By Alan Wolf -- TWICE, 11/12/2007
Houston — Home Theater Store CEO Mihir Mody has renamed his premium A/V and custom install chain Modia.
Mody, whose family founded the business in 1986, said the term “home theater” had since grown generic. The new brand, which melds the words emotion and media, better reflects the company’s new business model, he explained.
That model pares premium A/V with custom-made media furniture and proprietary installation concepts to create home theaters that are unique to each home.
“Anyone can sell audio video components and plasma TVs,” Mody said. In contrast, “Modia is focused on fully integrating architectural design, function and fashion to create living spaces that are exciting, comfortable, smart and beautiful. We are in the business of educating our clients by suggesting, demonstrating and delivering aesthetic solutions and ideas.”
Mody described the chain’s eight showrooms in Texas and Arizona as “idea galleries” as well as stores. “In addition to our retail clientele, we are a critical resource for designers, architects and custom homebuilders to explore and find a perfect design and aesthetic solution for their custom needs in the same manner one would go to a decorative center to select fabrics or furniture,” he said.
The PRO Group dealer said it will open additional locations next year to achieve a 50 percent growth rate. The Mody family also operates two sister companies: GEL, a low voltage blue print provider focusing on commercial and multi-dwelling projects, and Mody & Mody, a luxury home furnishings chain featuring lighting, rugs, wardrobes, kitchens, bath and accessories.
-
please think twice before buying from this company. I ordered the LG 47lh90 on 12/2 for a pre-order sale price of 1,299.00. When Modia got the product in-stock they emailed me and canceled my order. I am able to order it again however for the new price of $1,749.99. Shady tactics. The most important factor when ordering online is TRUST. and MODIA can't be trusted.
steve - 2009-29-12 01:35:59 EST -
I think the name change was an excellent idea for this fine Texas Company. There are too many other retailers in this benefiting from the former name. A good example is Home Theater Technology which went out of business as soon as they stopped receiving free benefits.
Mike Butler - 2008-5-3 16:01:00 EST -
It''s a shame that Modia does not provide a good surge protection device here in the Gulf Coast. There is an excellent whole home unit sold here in the South Texas area with a five year unlimited warranty to protect your customers home theater investment.
Bob Johnston - 2007-11-12 09:13:00 EST -
I cannot agree with John more. I am ashamed to have work there years ago. The company continuosly changed antics on payroll just to screw everyone, including me!
shawn v - 2007-4-12 20:12:00 EST -
These people are crooks. Ask them what project management and misc. parts charges are and they cannot answer you. Do not buy from them unless you want to pay more for the same thing you can get from an honest dealer. Their own website has higher than MSRP prices listed on it.
jon morris - 2007-2-12 23:45:00 EST
No related content found.
VIEW ALL GALLERIES