Sharp Kicks Off Phase 2 Of AQUOS Ad Push
Staff -- TWICE, 10/25/2004
MAHWAH, N.J. — Sharp Electronics launched the second phase of its global advertising campaign with two television commercials called “Perspectives” and an online, interactive campaign.
The campaign, which launched in September with a commercial titled “More to See,” is the largest of its kind in the company's recent history.
The latest commercials made their debut on the FOX Network's broadcast of Major League Baseball's League Championship Series and National Football League games on FOX, CBS and ESPN. The campaign is also scheduled to appear on primetime programming on national cable networks such as A&E, VH1, Sci-Fi, Comedy Central and The History Channel.
Sharp's brand campaign for is targeted to sports, entertainment, design and technology enthusiasts. The two new “Perspectives” commercials and a third commercial in the series to break in November focus on the enhanced color, detail and sound of Sharp's AQUOS LCD TVs.
Each commercial is designed to entice viewers to explore the dedicated campaign Web site, www.moretosee.com, where more detailed information on the AQUOS models is available.
Additional creative and media elements of the campaign include print advertising beginning with the November issues of selected magazines, such as Sports Illustrated, The New Yorker, In Style and Sound & Vision, and an aggressive online advertising component. Eye-catching media executions will generate attention on such leadership sites as Yahoo!, MSN, ESPN, AOL and This Old House.
Beginning in late October through the middle of January, Sharp is making a gallery-like environment in New York City's SoHo district available to innovative and experimental artists whose work can be presented, in part, on AQUOS LC-TVs.
Called The AQUOS Project, the space will initially host an exhibit by Kenzo Minami, a graphic designer and fashion inspired artist.
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