Tweet

Cisco To Buy Pure Digital

By Doug Olenick -- TWICE, 3/19/2009

San Jose, Calif. — Cicso today reported it will purchase the privately held Pure Digital, makers of the Flip Video cameras.

Cisco will pay about $590 million in stock for Pure Digital and put an additional $15 million toward retaining

The Flip Camera

Pure’s employees. The deal is expected to close during the fourth quarter of this year.

Cicso called the deal integral to the company’s ongoing transition into the consumer market. Cisco has come out with several products designed to spread multimedia content throughout the home, primarily through its Linksys home-networking brand.

Pure Digital has sold about 2 million Flip Video cameras, Cisco said.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• AMD Reveals Tablet Processor Plans

• Canon Adds Three AIO Printers

• Toshiba Pops U840 Ultrabook Onto The Asian Market

• TWICEfeb13

• Intel Ultrabook Updates Displayed, Outlined At CES

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance