Weedfald Leaves Circuit City

By Alan Wolf -- TWICE, 3/10/2008

RICHMOND, VA. — Peter Weedfald is has left his post as senior VP/chief marketing officer at Circuit City.

Weedfald joined the CE chain in August 2006 as senior VP/general merchandise manager and assumed the top marketing job six weeks later following the departure of Fiona Dias.

Weedfald came to Circuit City from Samsung where, as sales and marketing senior VP, he was instrumental in the multimillion dollar marketing and promotional campaigns that thrust the manufacturer into leading marketshare positions in many of the categories in which it competes.

During his tenure at the retail chain, he mounted a number of national campaigns to spotlight Circuit City's Firedog in-home services brand.

In an email to industry colleagues last Wednesday, he noted, "It has been my honor and pleasure to have served so many dynamic, affable and spirited Circuit City leaders throughout our stores, departments and work groups ... across our multichannel retail enterprise. I continue to be highly supportive of all our Circuit City associates focused intently on the art of the possible during difficult, hyper-competitive and cloudy economic times."

Weedfald said his departure comes with the end of Circuit City's fiscal year. The company has not indicated whether it will fill the CMO post.