Tweet

Brand Source Car Races At Daytona

Staff -- TWICE, 4/1/2002

Daytona Beach, Fla. — AVB/Brand Source competed for the first time in the recent Daytona 500 auto race.

Veteran NASCAR driver Robert Pressley reportedly gave an impressive pole position performance in the qualification lap in his Brand Source Dodge, and ultimately finished 22nd in a field of 43.

Despite the loss, Brand Source executives said they gained tremendous exposure from the race — seen by over 32 million home viewers — and by Pressley's on-air interviews following the qualifying lap.

"Thousands of people took pictures of our car," said Dave Wright, chairman of the buying group's member services committee, who watched fan reaction from the garage visitation area.

He added, "Although we didn't win the race, we beat the Home Depot car. That was fun in itself."

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• CEA To Mark 90th Birthday Of Industry Icon Jack Wayman

• Auto Page Restructures Operations

• Monster's Lee Given Plus X Award

• Record CES '12 Attendance, Says Indy Audit

• Mizco Grows Tablet Accessories Line

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Webcollage

  

  WebCollage, the world's leading provider of rich product information to retailer web sites (and their mobile visitors) perfected a new form of channel-marketing by helping manufacturers instantly publish content that increases sales, reduces return rates and improve conversions b..more

---

Most Recent Resources

• The Impact of Enhanced Content on Online Retail Sales
• Device Lifecycle Services
• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion