Bell’O Bows Mounts ‘For Dummies’

By Colleen Bohen -- TWICE, 3/15/2007

Morganville, N.J. — Bell’O International is launching a line of “For Dummies”-branded all-in-one flat-panel TV wall-mount kits, the result of a partnership with Wiley Publishing.

According to Bell’O, the kits make it easy for inexperienced consumers to self-install their flat-panel TVs.

The kits include a steel, powder-coated, black-finished mounting bracket, a step-by-step installation DVD with instruction manual, an installation template and a hardware kit.

“We’re excited to be partnering with Bell’O, especially after the great reaction to our product launch at CES,” said Mark Mikulich, Wiley’s brand management VP. “The TV wall mounts have proven to be a great fit with the ‘For Dummies’ brand, as everyone acknowledged in Las Vegas.”

The line will be available in the second quarter.

For more on the latest mounting products to hit market visit Home Theater Mounting Products Proliferate, Mount Makers Intro In-Wall Boxes, Draper Unveils Projector Lift and Artison's UMB Mounts Speakers With Flat Panel.

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