Canon Launches Camcorder Campaign
By Greg Scoblete -- TWICE, 5/12/2008
Lake Success, N.Y — Canon has kicked off an ad campaign to promote its HD and flash-memory-based camcorders.
The “Be HD” campaign will promote the firm’s new Vixia HD camcorder line, introduced at International CES. 
Ads will run in a variety of national and regional newspapers alongside multi-page insertions in consumer publications such as Entertainment Weekly, Sports Illustrated and Rolling Stone, Canon said.
The print campaign will be accompanied by an online component featuring banner ads, interactive content and videos, the company said.
Talkback
Maxell Revives 'Blow Away' Ad Campaign
01/04/2006Harman Launches Corporate Ad Campaign
09/18/2008Zenith Kicks Off $30M HDTV Ad Campaign
08/28/2002Zenith HDTVs Make Winter Olympics
02/24/2002Canon Launches Tiny 4-Megapixel DigiCam
09/14/2003
Featured Links
