Nationwide To Offer RFID Info-Sharing At PrimeTime!

By TWICE Staff -- TWICE, 1/11/2008

Winston Salem, N.C. — Nationwide Marketing Group is providing attendees of its upcoming PrimeTime! vendor show, scheduled to be held March 2-5 in Dallas, with the option of using the new Contact Plus system, “a contact and lead retrieval program” as a way to share contact information with vendors on the floor.

According to a release, the Contact Plus system uses RFID chips on nametags to be worn by members and vendors during the conference.

“Our members and vendors have requested a better process for sharing information, and we have responded with the newest, most convenient, and most accurate system available. RFID technology is now used at CES, and we’re the only other show in our industry, to my knowledge, that uses it,” said Robert Weisner, merchandising and member services executive VP for Nationwide.

Use of the system is “purely voluntary” according to Ed Kelly, president of the $11 billion buying group. “Members can elect to offer this information to vendors as they visit booths and vendors can choose to utilize this technology for lead retrieval during our show.

“We feel the benefits to both our members and vendors will be obvious and we will see a very positive reaction to this new, innovative program from Nationwide,” he said

To learn more about the upcoming convention, visit www.nationwideprimetime.com.