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Sling Media Launches Sling.com Site

By Greg Tarr -- TWICE, 12/2/2008

Foster City, Calif. — EchoStar’s Sling Media officially launched its new Web site, Sling.com, offering a variety of Sling box features and socialization options for the Sling-user community.

The site, which goes live Tuesday, features content from more than 90 providers, including CollegeHumor, Comcast Entertainment Group, Discovery Communications, Hachette Filipacchi Media U.S., Hulu, IMG Sports Media, Lifetime Television, Marvel Entertainment, MGM, National Geographic Channel, Ovation TV, PBS, Playboy, Sony Pictures Television, Reuters, Starz Media, The Onion and more.

Users can go to Sling.com to watch video clips, TV shows, films, news and sports for free from 90 content providers and 150 content brands.

The Sling.com editorial team will use the site to create blogs, playlists and clip collections. Users can take part in new socialization features, including the ability to subscribe to any channel, show or user to create a feed of programming and activity around the personal tastes of the user or the user’s social network.

Also, for the first time, Slingbox owners will be able to access and view their home television (cable, satellite receiver) and DVR via the Sling.com Web site, making their Slingboxes available without a software client download.

“Sling.com is a wonderful combination of premium video content, television viewing, robust editorial and consumer-friendly access and socialization features,” stated Jason Hirschhorn, Sling Media entertainment group president. “Users will have a blast watching great clips, full-length shows and movies while customizing the viewing experience to their liking."

“Our mission from day one was to enable access to content regardless of screen or source,” said Blake Krikorian, Sling Media CEO and co-founder. “Sling Media will continue to link and meld video solutions from the television, computer and mobile device to create seamless experiences for consumers.”

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  Nice idea, but I'm not sure I see the endgame. Sling is getting into an increasingly crowded space, and any strategy that doesn't get the content off the computer screen and onto TV and mobile devices is probably missing the boat. But Sling's box currently moves content the other direction -- from TV to computer. So what are they thinking? At least they hooked up a lot of good content provider relationships. That's a great start. Let's see where they go with it.

  
  

  
  Roger Goff - 2008-3-12 04:17:00 EST
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