Tweet

JBL Teams With Roxy For Headphones, Audio

By Amy Gilroy -- TWICE, 4/20/2009

Northridge, Calif. — JBL is partnering with Roxy, a brand of Quiksilver, to create hip, portable audio products and accessories, starting with co-branded headphones in fashion colors.

JBL, which is expanding its role in portable audio and accessories, said the new headphones will launch during the second quarter of 2009. No details were offered on new JBL/Roxy portable products.

The new alliance leverages Roxy's expertise in young women's sports fashion and JBL's sound technology, said JBL. The product line will be marketed as combining premium sound with high intensity sports action. It will be “designed by women, for women,” said Susan Paley, JBL director of business development.

“With this partnership, JBL is expanding the demographic reach of the brand by delivering superior lifestyle products to a new audience of young women whose lives are a confluence of fashion, music and adventure,” added Paley.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Directed Shows BlackBerry App

• Pioneer, Alpine Debut Pandora Car Radios

• More e-Readers, Vendors Expected

• Mobile DTV Products Debut AT CES

• HD Radio Traffic Gets Market Debut

» MORE

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Shopatron

  

  Shopatron is the world's leading provider of global eCommerce for consumer goods. With Shopatron, orders placed on branded websites are offered to a managed network of global partners for fulfillment, typically for assignment to local retailers. Local fulfillment translates to..more

---

Most Recent Resources

• Bicycles & eCommerce
• Benchmark Study of Shopatron Retailers
• Web 2.0: Engaging Customer Passion
• A Branded Manufacturers Guide to Holiday eCommerce Success
• Maximise Content Delivery Performance