Best Buy, Circuit City, J&R Offer Live Music-Related Events
By Alan Wolf -- TWICE, 9/2/2008
NEW YORK — Best Buy and Circuit City each held live, music-related events on their Web sites last month to help drive traffic and, ostensibly, sell content.
For Best Buy, the event was the Police’s final show at Madison Square Garden, a benefit concert for New York Public Television. The retailer was on-site to document what was billed as the band’s "historic final moments" on stage, streaming live footage of their final encore on BestBuy.com with commentary by correspondent Lauren Scala.
"At Best Buy we understand how passionate our consumers are about music, and we are thrilled to be able to share these once-in-a-lifetime moments with those who do not have the opportunity to be at the concert in-person," said Best Buy senior entertainment officer Gary Arnold.
For Circuit City, the event was a scheduled live online forum with award-winning Def Jam Records artist Rihanna. Also available at the site was a widget to share Rihanna videos via Facebook/MySpace, free Rihanna wallpaper for mobile phones and a free downloadable Rihanna voicetone. Users also were given the opportunity to opt in to Circuit City’s "Stay Connected with Rihanna" program, which will send weekly updates, news, offers and links to free digital content to their mobile device.
"We’re thrilled to be working with Rihanna and Island Def Jam Records for this unique live event," said Brian Bradley, Circuit City’s multichannel senior VP. "We know Rihanna’s fans will jump at the opportunity to communicate with her and we’re delighted to be able to offer this experience for our customers."
Both live events were exclusive to the respective retailers.
Elsewhere, New York’s J&R Music World held its annual MusicFest & Tech Expo in Manhattan’s City Hall Park last month.
The lineup for the Canon-sponsored event included free live concerts by recording artists Solange, Michelle Williams of Destiny’s Child, Aaron Parks, Esperantza Spalding, Jo De La Rosa, Naturally 7, Ashanti and actor/singer Terrance Howard.
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