One More Time: hhgregg Renews Circuit Promo

By Alan Wolf -- TWICE, 4/20/2009

INDIANAPOLIS — hhgregg has extended its Circuit City gift card promotion for a fourth time and has added the bankrupt chain’s credit cards to the offer.

Customers who present Circuit City gift cards or credit cards of any value will receive $50 off a purchase of $299 or more at any hhgregg store. The offer will be available through May 31 and is not applicable online.

The multiregional chain was among the first to make a play for Circuit City’s market share by offering to honor its gift cards after the first wave of store closings were announced last fall, and the effort helped its sales. (For more on hhgregg’s preliminary net sales and earnings results see p. 37.) In the original promotion, the gift card’s value was honored toward up to 20 percent of the total purchase price.

The offer was extended three times, most recently until April 1, one day after Circuit City’s final liquidation date.

“We are extending this discount as a way to demonstrate hhgregg’s superior customer service and to assist those who may still hold gift cards or credit cards from Circuit City,” said marketing VP Jeff Pearson.

Other retailers, including Best Buy and the Brand Source buying group, have mounted similar programs.